Advertising is a mass media approach, whereas customer relationship management is a personalized approach. You have to know precisely who your clients are, their needs, their behavior, and with this data you can develop a very personalized approach to engage a relathionship. You need to send the right and pertinent message. It’s a different communication.
When you’re dealing with a limited budget and time constraints, you have to anticipate every little detail. Everything has to run like clockwork and be taken care of down to the smallest detail. Additional expenses aren’t included in the original price; that’s why when you make an original estimate keep into account extra money to act as a cushion just in case something happens.