The blank page is one of the greatest challenges faced by the creative person. When you’re creating something from nothing, the fear of failure is always there. This will compromise your idea. You have to be supremely confident… Read More

Poetry is not the thing said but a way of saying it. A.E. Housman (via thegentlemanslibrary)

Think of your job not as a writer of words, but an avoider of words. Advertising Concept Book (Second Edition) by Pete Barry

Focusing on verbs, ask these questions of your language: 1) Can you turn a noun into a verb? 2) Can you make the verb active rather than passive? 3) Can you use verbs exert energy rather than simply… Read More

A writer should be joyous and optimistic. Anything that implies rejection of life is wrong for a writer, and cynicism is rejection of life. Copywriting for Design, Advertising, and Marketing by Mark Shaw quoting George Gribbin

In most cases journalists have to create the story from scratch, usually by following leads. They will have to research the facts to get to the heart of the matter, discover the different viewpoints and opinions, and bring… Read More