221. Critical Thinking: How The Stories You Tell Yourself Determine Your Perspective

Redirect: Changing The Stories We Live By by Timothy D. WilsonPublished in 2013 by Penguin Books, Timothy Wilson‘s book Redirect: Changing The Stories We Live By offers practical advice on being happier and more successful, from parenting to PTSD to teen pregnancies to drug and alcohol abuse and more… Continue reading “221. Critical Thinking: How The Stories You Tell Yourself Determine Your Perspective”

Consumers tend to avoid uncertainty and lack of information affects their decision making. Consumers will be more likely to choose your product/service if you provide them with a clear understanding of the benefits, and less likely to choose your product/service if the benefits are unknown, or ‘ambiguous’.