Most designers look at books when they want ideas. Others pound through the Internet. This is fine. But we should force ourselves to go to unlikely books and unlikely places in cyberspace; if we are all looking at… Read More

If we are to work as interaction designers we will increasingly have to work with other practitioners from non-design disciplines: cognitive psychologists, sociologists, product designers, engineers and computer scientists. We have to recognize that interactive design involves other… Read More

Blocks of justified text look neat and tidy, but as every designer knows justified text requires lots of manual correction. Using justified text in Web design is even more problematic because hypenation properties of software can never be… Read More

Flush left allows the designer to make judicious line breaks which actually help the reader, and which allow the text to flow naturally. We should use justified text only when we are sure we have control of spacing… Read More

Kerning is about adjusting (increasing or decreasing) the space between problematic letter combinations to ensure an even and consistent look, and to ensure the eyes of the reader are not distracted by gaps and collisions within words. Graphic… Read More

Buying takes place every day, but shopping provides opportunities for dreaming and playing – it’s an escape and, ultimately, an art. Sales ambassadors who create an atmosphere conducive to shopping give their customers a good reason to leave… Read More

One of the hallmarks of shopping is that it’s easy to not even realize you are doing it. You sometimes show up in a store without even the intention of buying, and before you realize it you’re leaving… Read More

Reduce the friction between the task someone wants to accomplish and the tool that they are using to complete that task. Leah Buley