Web developers do all of the messy, behind the scenes work, creating the engine that drives the functionalities and user interface.

They create the very essence of a website or webapp, working with a variety of technologies, the database, cloud services, servers of all sorts…

When running analytics for your website, don’t get discouraged if you aren’t getting thousands of visitors per month. Many companies spend money on advertising thinking solely about generating the highest volume of visits and as many immediate conversions as possible.

Quantity improves the probability of conversion, but more visitors doesn’t necessarily mean more reliable analytics. Quantity actually isn’t necessary to conduct quality analytics.

Most consumers don’t make purchases on their first visit, and instead return to the site multiple times before finally deciding to purchase.

Therefore brands using a multi-channel strategy and measuring the participation from each channel have greater visibility and thus greater chance of their visitors finding their way back to the website.

3 pilars for the base of your website:

1.) Acquisition. Know at any given time where your visiters come from? From which source they come from and to which landing page they arrive on? And the bounce rate for each of those landing pages?

2.) Conversion. What is the conversion rate of your registration and/or checkout form? What is the behavior of visiters prior to purchase?

3.) Loyalty. How do you retain your visiters and convince them to purchase? How good is your CRM (Customer Relationship Management) strategy?

Having a home button (on your website) in sight at all times offers reassurance that no matter how lost I may get, I can always start over, like pressing a Reset button.