Web developers do all of the messy, behind the scenes work, creating the engine that drives the functionalities and user interface. They create the very essence of a website or webapp, working with a variety of technologies, the… Read More

When running analytics for your website, don’t get discouraged if you aren’t getting thousands of visitors per month. Many companies spend money on advertising thinking solely about generating the highest volume of visits and as many immediate conversions… Read More

Most consumers don’t make purchases on their first visit, and instead return to the site multiple times before finally deciding to purchase. Therefore brands using a multi-channel strategy and measuring the participation from each channel have greater visibility… Read More

3 pilars for the base of your website: 1.) Acquisition. Know at any given time where your visiters come from? From which source they come from and to which landing page they arrive on? And the bounce rate… Read More

Having a home button (on your website) in sight at all times offers reassurance that no matter how lost I may get, I can always start over, like pressing a Reset button. Made by Furnace

(Design) mends the broken relationship between brands and people. Designers try to mix and match human sciences and intuitive innovation in order to understand market realities and bring a level of inventiveness back to the marketplace. Brand Jam by… Read More

Much of our web use is motivated by the desire to save time. As a result, web users tend to act like sharks. They have to keep moving or they’ll die. Made by Furnace

You can go from knowing nothing about any skill that you can think of with just 20 hours of focused, deliberate practice. But there’s a way to practice intelligently and efficiently to ensure that you invest those 20… Read More

Build expertise rapidly. You should be twice as smart today as you were a year or two ago, and I don’t care how long you’ve been in the business. And if you’re not, it’s not because you’re stupid,… Read More

An important advantage of a Web store is the flexibility in its visual appearance and the opportunity to manage the site’s visuals in an innovative, constantly evolving fashion. Emotional Branding by Marc Gobé

Interrogating clients is an essential part of being a designer. If we don’t learn to ask questions, we run the risk of never getting to the heart of what good design can be. No question is ever too… Read More

Broadly speaking, there are three types of interactive concepts: 1.) Entertainment-driven 2.) Informational-driven 3.) Some combination of the two Having an interesting, relevant concept that draws the consumer in, followed by interesting, relevant product information to keep them… Read More

There are dominant emotional and behavioral currents that run through society, and designers often have a knack of being able to read these cultural waves. Each generation has its own, and like a baton in a relay race,… Read More

Clients have a habit of failing to explain the stuff that to them is grindingly obvious. They are quick to accuse designers of failing to understand their business, yet they often make the mistake of not explaining what… Read More

41. John Foland, Web Developer

Web developer and Owner of Epurétoile, John Foland has +12 experience designing, building, and developing websites and creating new tools and applications that work together to project a brand’s congruent and specialized message and allow everyone to communicate easier.