Web developers do all of the messy, behind the scenes work, creating the engine that drives the functionalities and user interface.
They create the very essence of a website or webapp, working with a variety of technologies, the database, cloud services, servers of all sorts…
When running analytics for your website, don’t get discouraged if you aren’t getting thousands of visitors per month. Many companies spend money on advertising thinking solely about generating the highest volume of visits and as many immediate conversions as possible.
Quantity improves the probability of conversion, but more visitors doesn’t necessarily mean more reliable analytics. Quantity actually isn’t necessary to conduct quality analytics.
Most consumers don’t make purchases on their first visit, and instead return to the site multiple times before finally deciding to purchase.
Therefore brands using a multi-channel strategy and measuring the participation from each channel have greater visibility and thus greater chance of their visitors finding their way back to the website.
3 pilars for the base of your website:
1.) Acquisition. Know at any given time where your visiters come from? From which source they come from and to which landing page they arrive on? And the bounce rate for each of those landing pages?
2.) Conversion. What is the conversion rate of your registration and/or checkout form? What is the behavior of visiters prior to purchase?
3.) Loyalty. How do you retain your visiters and convince them to purchase? How good is your CRM (Customer Relationship Management) strategy?
Having a home button (on your website) in sight at all times offers reassurance that no matter how lost I may get, I can always start over, like pressing a Reset button.
(Design) mends the broken relationship between brands and people. Designers try to mix and match human sciences and intuitive innovation in order to understand market realities and bring a level of inventiveness back to the marketplace.
Brand Jam by Marc Gobé
Much of our web use is motivated by the desire to save time. As a result, web users tend to act like sharks.
They have to keep moving or they’ll die.
You can go from knowing nothing about any skill that you can think of with just 20 hours of focused, deliberate practice.
But there’s a way to practice intelligently and efficiently to ensure that you invest those 20 hours in the most effective way that you possibly can.
Build expertise rapidly.
You should be twice as smart today as you were a year or two ago, and I don’t care how long you’ve been in the business. And if you’re not, it’s not because you’re stupid, it’s more likely that you’re just too broadly focused.
An important advantage of a Web store is the flexibility in its visual appearance and the opportunity to manage the site’s visuals in an innovative, constantly evolving fashion.
Emotional Branding by Marc Gobé
Interrogating clients is an essential part of being a designer. If we don’t learn to ask questions, we run the risk of never getting to the heart of what good design can be. No question is ever too dumb to ask, and if we are frightened of exposing our ignorance we will never understand anything.
Broadly speaking, there are three types of interactive concepts:
1.) Entertainment-driven
2.) Informational-driven
3.) Some combination of the twoHaving an interesting, relevant concept that draws the consumer in, followed by interesting, relevant product information to keep them interested, and in some cases make a sale.
Advertising Concept Book (Second Edition) by Pete Barry
There are dominant emotional and behavioral currents that run through society, and designers often have a knack of being able to read these cultural waves. Each generation has its own, and like a baton in a relay race, it gets handed on to the next generation. Yet each time the baton is transferred, it changes.
We don’t have to immerse ourselves in it, but we have to be able to spot it.
Clients have a habit of failing to explain the stuff that to them is grindingly obvious. They are quick to accuse designers of failing to understand their business, yet they often make the mistake of not explaining what they understand implicitly. They just assume everyone knows what they know.
41. John Foland, Web Developer
Web developer and Owner of Epurétoile, John Foland has +12 experience designing, building, and developing websites and creating new tools and applications that work together to project a brand’s congruent and specialized message and allow everyone to communicate easier. Continue reading “41. John Foland, Web Developer”