How to Shape Human Behavior

advertising, bbh, collaboration, communication, competitive advantage, design, expertise, graphic design, illustration, innovation, inspiration, marketing, misconceptions, music, music video, packaging design, product design, sir john hegarty, video, web design, youtube

52. Paul Johanet, Digital Account Executive

Digital Account Executive for Being, a network of TBWA and Omnicom, Paul Johanet has +3 years experience working with brands to create their brand identity through digital campaigns.

2 Comments

Posted on July 31, 2014 by Joshua Smith

advertising, being, digital, france, interviews, men, paris, Track 6 Become independent, web design

To create great work you should be making up your own beliefs as you go along, changing them one day to the next, always pushing against the boundaries of current thinking, trying to escape the confines of conventional… Read More

Posted on July 27, 2014 by Joshua Smith

advertising, bbh, behavioral economics, cognitive bias, communication, creative brief, design, fashion, graphic design, heuristics, illustration, packaging design, philosophy, product design, sir john hegarty, typography, web design

To be a successful creative person you have to be fascinated by the world and all its wonders, absurdities, failings, and mishaps. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 20, 2014 by Joshua Smith

creativity, curiosity, design, graphic design, illustration, innovation, inspiration, misconceptions, photography, sir john hegarty, typography, web design

Getting noticed is a prerequisite of any good idea. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 19, 2014 by Joshua Smith

advertising, competitive advantage, consumers, creative brief, influence, inspiration, marketing, misconceptions, persuasion, photography, press release, public relations, sir john hegarty, social media, social networking, web design

Stay open to new ideas, new places, and new people will feed your creative soul. Lack of inspiration may be just another way of saying lack of experience. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 18, 2014 by Joshua Smith

advertising, bbh, branding, business model, communication, competitive advantage, creative brief, creativity, design, emotional branding, graphic design, illustration, innovation, inspiration, marketing, packaging design, photography, product design, sir john hegarty, social networking, typography, web design

If it’s a race to get into minds and stay there, then it’s the artists who make their points faster, smarter, and more thought-provoking that will be the ones who succeed. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 14, 2014 by Joshua Smith

advertising, art, artist, bbh, business model, competitive advantage, creative brief, creativity, graphic design, illustration, influence, innovation, inspiration, persuasion, photography, sir john hegarty, typography, web design

From your smart TV to your iPhone to your iPad, we’re seeing more but reading less. All courtesy of digital technology. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 13, 2014 by Joshua Smith

advertising, analytics, business model, consumers, customer relationship management, digital, digital technology, graphic design, html5, industry analysis, innovation, inspiration, ipad, iphone, misconceptions, sir john hegarty, technology, web design

When you are intent on putting a great wrong right, creativity will often exceed all expectations. Out of conflict comes purpose. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 12, 2014 by Joshua Smith

advertising, bbh, business model, communication, conflict, creative brief, creativity, disruption, entrepreneur, innovation, inspiration, marketing, sir john hegarty, social good, social media, web design

For most of us, anger amounts to stress, and the worst type of stress at that. But for artists, anger can be a positive force. If focused and channeled into a piece of work, it is capable of… Read More

Posted on July 11, 2014 by Joshua Smith

art, artists, bbh, branding, communication, creativity, design, discipline, emotional branding, emotions, entrepreneur, freelance, graphic design, innovation, inspiration, marketing, photography, product design, sir john hegarty, social media, social networking, stress, web design

When I’m asked, ‘When do you do your best thinking?’ My answer is always, ‘When I’m not thinking.’ That is why a brainstorming session is a complete and utter waste of time for the truly creative person. Creativity… Read More

Posted on July 10, 2014 by Joshua Smith

advertising, bbh, branding, creative brief, creativity, emotional branding, graphic design, innovation, inspiration, marketing, misconceptions, persuasion, photography, sir john hegarty, typography, web design

When you’re trying something new, you’re in a very vulnerable place. You’re not even sure if it’s the right thing to do. Ramit Sethi on Google Talks

Posted on June 30, 2014 by Joshua Smith

advertising, branding, business model, communication, emotional branding, entrepreneur, google talk, industry analysis, innovation, inspiration, marketing, ramit sethi, viral marketing, web design

There are plenty of people who are not very good web developers and not even necessarily good web designers, but they’re good at using the tools available to them, and if their design and message are good enough… Read More

Posted on June 23, 2014 by Joshua Smith

business model, communication, competitive advantage, influence, persuasion, social networking, user experience, viral, web design, web development

Don’t confuse innovation with novelty. You may have successfully designed the latest shiny object for people to get excited about…at least until a new shiny object came out. And that’s the reason product features are more a novelty… Read More

Posted on June 19, 2014 by Joshua Smith

business model, consumers, disruption, innovation, inspiration, packaging design, product design, sales ambassador, simon sinek, web design

Any great work, regardless of medium, is almost certainly expressing a distinct point of view. But if that point of view doesn’t contain a truth, then you can bet that the work’s impact will be fleeting. Hegarty on… Read More

Posted on June 15, 2014 by Joshua Smith

advertising, bbh, branding, creative brief, emotional branding, graphic design, innovation, inspiration, marketing, misconceptions, persuasion, print advertising, sir john hegarty, social media, web design, youtube

Rather than simply stating the facts most advertisers typically embed their message into creative contextual devices that evoke feelings and bypass rational resistance. This is why advertisers use stories, poems, slogans, songs, jokes, pictures, symbols, characters, roles, and… Read More

Posted on June 13, 2014 by Joshua Smith

advertising, behavioral economics, cognitive bias, communication, competitive advantage, consumers, customer relationship, douglas van praet, graphic design, heuristics, illustration, influence, manipulation, marketing, metaphor, music, packaging design, persuasion, photography, poetry, product design, propaganda, storytelling, web design

Running a crowdfunding campaign isn’t just sitting back and watching money come in – it’s a full time job in itself. You have so much to handle because you have to simultaneously manage all aspects of the project… Read More

Posted on June 11, 2014 by Joshua Smith

advertising, business model, communication, consumers, crowdfunding, customer relationship management, design, indiegogo, influence, innovation, inspiration, kickstarter, misconceptions, package design, persuasion, product design, social networking, web design

Loss Aversion: we hate losing what we’ve got. When we copy, we justify it. When others copy, we villify it. Most of us have no problem with copying – as long as we’re the ones doing it. Everything… Read More

Posted on June 6, 2014 by Joshua Smith

advertising, behavioral economics, business model, cognitive bias, copyright, creativity, design, everything is a remix, heuristics, illustration, kirby ferguson, law, legal, loss aversion, misconceptioins, music, music videos, packaging design, product design, software, technology, troll, videos, vimeo, web design

The more we are exposed to a brand the more we like it. The number one drive in human behavior and biology is homeostasis, or the seeking of the same stable, balanced, predictable state. All consumers find a… Read More

Posted on June 4, 2014 by Joshua Smith

advertising, behavioral economics, biology, cognitive bias, competitive advantage, consumer insight, consumers, customer loyalty, customer relationship management, douglas van praet, heurstics, homeostasis, marketing, science, social media, social networking, web design

There’s no doubt creativity flourishes in adversity. And while I’m not suggesting starving yourself is the best spur to great thinking, I do believe one discomfort is worthwhile. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on June 1, 2014 by Joshua Smith