There are plenty of people who are not very good web developers and not even necessarily good web designers, but they’re good at using the tools available to them, and if their design and message are good enough their idea or brand gets picked up spread everywhere.

Nudge theory is very important because it says big problems can be solved by human-centered marketing thinking.

That’s why it’s vitally important for us to make noise about marketing’s ability to come up with solutions to problems.

Marketing is important, but marketing done by real clients is the best form of marketing.

Invest your time and money in getting a video of influential people using and endorsing your product.

Spend your time pitching to influencial bloggers and journalists to get articles written about you or your products.

Sometimes one project can accomplish multiple objectives, but it can’t accomplish everything: increase sales, have better communication, be present on all social media platforms… and on a small budget.