Capturing and providing pictures of your event, your products or whatever else works with what your event revolves around will increase your chances of media sharing information about your event.
Digital images will increase the shareability and search visibility, while giving your audience a visual connection to your event, as if they were there.
My business model is that I give away about 98% of my material free, and then about 2% of it is ‘premium courses – online pre-recorded video courses ranging from 14 days to 8 weeks and from a couple hundred bucks to $12,000 that take us twelve to twenty-four months to build and test.’
It really disappoints me when I see creatives watching Youtube, and I think
‘Why are you watching Youtube? What’s the point? It’s been done already!
One reason people share videos is because they already know and like the brand, and therefore have a natural proclivity towards sharing what they like.
Most of the time, within the first few video frames they’ve already decided whether or not they will share your video.
You really need to provoke an emotional response very quickly.
Brands often assume that because an idea is shareable then people will share it. Not so. Each idea should be ‘social by design.’
The question you should ask yourself isn’t, ‘Why would someone share share this?’ The question should be, ‘Why wouldn’t they?’