How to Shape Human Behavior

advertising, art, artists, communication, competitive advantage, creative, creative brief, influence, juxtaposition, marketing, packaging design, persuasion, photography, product design, sir john hegarty, viral marketing

You can’t be good at everything. The skill is to work with someone who is good at what you are not. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 9, 2014 by Joshua Smith

advertising, bbh, communication, competitive advantage, copywriter, creative brief, design, graphic design, graphic designer, guerilla marketing, illustrator, innovation, inspiration, marketing, misconceptions, packaging design, product design, public relations, sir john hegarty, video, viral marketing, youtube

When you’re trying something new, you’re in a very vulnerable place. You’re not even sure if it’s the right thing to do. Ramit Sethi on Google Talks

Posted on June 30, 2014 by Joshua Smith

advertising, branding, business model, communication, emotional branding, entrepreneur, google talk, industry analysis, innovation, inspiration, marketing, ramit sethi, viral marketing, web design

Snap judgments and rapid decisions often lead to poor work. The ability to stand back from your thinking and give it what we call ‘the overnight test’ is essential. Unfortunately, we live in a world today that too… Read More

Posted on June 29, 2014 by Joshua Smith

advertising, bbh, business model, competitive advantage, copywriting, creative brief, innovation, inspiration, marketing, public relations, regret, sir john hegarty, social media, viral marketing

We live in an age with daunting problems. We need the best ideas; we need them now; we need them to spread fast. The common good is a meme that was overwhelmed by intellectual property. Everything is a… Read More

Posted on June 28, 2014 by Joshua Smith

advertising, competitive advantage, copyright, creativity, everything is a remix, evolution, extinction, global warming, humanity, intellectual property, kirby ferguson, social good, troll, vimeo, viral marketing

Advertising works by a process of Unconscious Behaviorism. We are being conditioned by the media on a deep unconscious level and it is this implicit associative emotional conditioning that drives our brand preferences. We make decisions by emotional… Read More

Posted on May 27, 2014 by Joshua Smith

advertising, behavioral economics, branding, cognitive bias, competitive advantage, consumers, customer relationship management, douglas van praet, emotional branding, guerilla marketing, heuristics, influence, manipuation, misconceptions, persuasion, social media, unconscious, viral marketing

With a different package design, people will talk about it more. Just like that a little brand can be in competition with a global leader. 46. Marine Soyez, Art Director for Pixelis

Posted on April 28, 2014 by Joshua Smith

branding, business model, competitive advantage, emotional branding, misconceptions, packaging design, pixelis, product design, sales ambassador, social networking, viral marketing

What makes a great event is great promotion and a press kit will help dispel every component of your brand. Event promotion should consist of press releases, emails and phone calls. The event should receive coverage on TV,… Read More

Posted on April 25, 2014 by Joshua Smith

communication, consumers, customer relationship management, event planning, marketing, media coverage, press kit, press release, public relations, social media, toni corsini, viral marketing, web design

Capturing and providing pictures of your event, your products or whatever else works with what your event revolves around will increase your chances of media sharing information about your event. Digital images will increase the shareability and search… Read More

Posted on April 22, 2014 by Joshua Smith

communication, consumers, customer relationship management, digital camera, event planning, graphic design, images, innovation, inspiration, photography, photoshop, product design, public relations, social networking, toni corsini, viral marketing, viral videos, web design

Smaller businesses cannot and should not use the same package branding design strategy as big brands. If you’re a new company, then top priority is visibility. 46. Marine Soyez, Art Director for Pixelis

Posted on April 22, 2014 by Joshua Smith

advertising, branding, communication, competitive advantage, emotional branding, marketing, misconceptions, packaging design, pixelis, product design, public relations, social networking, viral marketing

When I’m confronted with a brief, I think: ‘This could make me and the client famous.’ Sir John Hegarty for The Blank Sheet Project

Posted on April 20, 2014 by Joshua Smith

advertising, branding, business model, creative briefs, event planning, innovation, inspiration, marketing, packaging design, persuasion, product design, sir john hegarty, social networking, strategic planning, viral marketing

Fixating on the idea that the ONLY solution your brand needs is a viral video can cause you to miss out on even greater opportunities that might be readily available to you that you just can’t yet see…. Read More

Posted on April 18, 2014 by Joshua Smith

account manager, advertising, branding, communication, creative briefs, creativity, europe, france, influence, jwt, misconceptions, paris, persuasion, viral marketing

It really disappoints me when I see creatives watching Youtube, and I think ‘Why are you watching Youtube? What’s the point? It’s been done already! Sir John Hegarty for The Blank Sheet Project

Posted on April 17, 2014 by Joshua Smith

advertising, blank sheet, creative brief, creativity, innovation, inspiration, marketing, misconceptions, sir john hegarty, videos, viral marketing, viral videos, youtube

You have two kinds of trends – Classic trends and Prospective trends: Observing everyday people in the street, talking with the younger generations, and surfing Youtube are perfect for identifying classic trends. But if you’re looking for prospective… Read More

Posted on April 14, 2014 by Joshua Smith

account manager, advertising, analytics, consumers, customer loyalty, customer relationship management, europe, fiction, france, jwt, New York City, nyc, paris, sci-fi, trends, vimeo, viral marketing, youtube

Determine the top 10 or so landing pages and track every channel through which your visitors find you – no matter how miniscule; I track it to find its origin. It might be a blog post comment you… Read More

Posted on April 13, 2014 by Joshua Smith

analytics, backlinks, consumers, customer loyalty, customer relationship management, data collection, industry analysis, kbmg, landing page, social media, social networking, viral marketing

One reason people share videos is because they already know and like the brand, and therefore have a natural proclivity towards sharing what they like. Most of the time, within the first few video frames they’ve already decided… Read More

Posted on April 7, 2014 by Joshua Smith

account manager, emotional branding, europe, france, influence, jwt, music video, paris, persuasion, social media, social network, viral marketing, viral videos, youtube

One of the most important elements in determining the success of a product or service is the extent to which its publicity gets talked about; this is arguably a far more indicator of success than the quality (how-ever… Read More

Posted on April 7, 2014 by Joshua Smith

advertising, branding, business model, communication, consumers, customer relationship management, influence, innovation, inspiration, marketing, misconceptions, persuasion, philip graves, press release, public relations, publicity, social media, social networking, viral marketing

Three fundamental questions to answer before a good idea can be a viral idea: 1.) Would anyone with no interest in this product care about the idea? It needs to hold a human truth that transcends what the… Read More

Posted on March 9, 2014 by Joshua Smith