178. How To Run A Business: A Collection Of Ways To Make Your Videos Go Viral
03 takeaways from this talk:
03 takeaways from this talk:
Posted on March 5, 2016 by Joshua Smith
15 takeaways from this talk:
Posted on February 28, 2016 by Joshua Smith
Juxtaposition is the art of placing together a number of contrasting objects or ideas, usually two. Used effectively, it captures our imaginations immediately, making it one of the most valuable techniques any creater can employ to dramatize their… Read More
Posted on July 15, 2014 by Joshua Smith
You can’t be good at everything. The skill is to work with someone who is good at what you are not. Hegarty on Creativity by Sir John Hegaty of BBH
Posted on July 9, 2014 by Joshua Smith
advertising, bbh, communication, competitive advantage, copywriter, creative brief, design, graphic design, graphic designer, guerilla marketing, illustrator, innovation, inspiration, marketing, misconceptions, packaging design, product design, public relations, sir john hegarty, video, viral marketing, youtube
When you’re trying something new, you’re in a very vulnerable place. You’re not even sure if it’s the right thing to do. Ramit Sethi on Google Talks
Posted on June 30, 2014 by Joshua Smith
Snap judgments and rapid decisions often lead to poor work. The ability to stand back from your thinking and give it what we call ‘the overnight test’ is essential. Unfortunately, we live in a world today that too… Read More
Posted on June 29, 2014 by Joshua Smith
We live in an age with daunting problems. We need the best ideas; we need them now; we need them to spread fast. The common good is a meme that was overwhelmed by intellectual property. Everything is a… Read More
Posted on June 28, 2014 by Joshua Smith
Advertising works by a process of Unconscious Behaviorism. We are being conditioned by the media on a deep unconscious level and it is this implicit associative emotional conditioning that drives our brand preferences. We make decisions by emotional… Read More
Posted on May 27, 2014 by Joshua Smith
With a different package design, people will talk about it more. Just like that a little brand can be in competition with a global leader. 46. Marine Soyez, Art Director for Pixelis
Posted on April 28, 2014 by Joshua Smith
What makes a great event is great promotion and a press kit will help dispel every component of your brand. Event promotion should consist of press releases, emails and phone calls. The event should receive coverage on TV,… Read More
Posted on April 25, 2014 by Joshua Smith
Capturing and providing pictures of your event, your products or whatever else works with what your event revolves around will increase your chances of media sharing information about your event. Digital images will increase the shareability and search… Read More
Posted on April 22, 2014 by Joshua Smith
Smaller businesses cannot and should not use the same package branding design strategy as big brands. If you’re a new company, then top priority is visibility. 46. Marine Soyez, Art Director for Pixelis
Posted on April 22, 2014 by Joshua Smith
When I’m confronted with a brief, I think: ‘This could make me and the client famous.’ Sir John Hegarty for The Blank Sheet Project
Posted on April 20, 2014 by Joshua Smith
Fixating on the idea that the ONLY solution your brand needs is a viral video can cause you to miss out on even greater opportunities that might be readily available to you that you just can’t yet see…. Read More
Posted on April 18, 2014 by Joshua Smith
It really disappoints me when I see creatives watching Youtube, and I think ‘Why are you watching Youtube? What’s the point? It’s been done already! Sir John Hegarty for The Blank Sheet Project
Posted on April 17, 2014 by Joshua Smith
You have two kinds of trends – Classic trends and Prospective trends: Observing everyday people in the street, talking with the younger generations, and surfing Youtube are perfect for identifying classic trends. But if you’re looking for prospective… Read More
Posted on April 14, 2014 by Joshua Smith
Determine the top 10 or so landing pages and track every channel through which your visitors find you – no matter how miniscule; I track it to find its origin. It might be a blog post comment you… Read More
Posted on April 13, 2014 by Joshua Smith
One reason people share videos is because they already know and like the brand, and therefore have a natural proclivity towards sharing what they like. Most of the time, within the first few video frames they’ve already decided… Read More
Posted on April 7, 2014 by Joshua Smith
One of the most important elements in determining the success of a product or service is the extent to which its publicity gets talked about; this is arguably a far more indicator of success than the quality (how-ever… Read More
Posted on April 7, 2014 by Joshua Smith
Three fundamental questions to answer before a good idea can be a viral idea: 1.) Would anyone with no interest in this product care about the idea? It needs to hold a human truth that transcends what the… Read More
Posted on March 9, 2014 by Joshua Smith
Lessons
How to Shape Human Behavior
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