178. How To Run A Business: A Collection Of Ways To Make Your Videos Go Viral

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174. 10 Commandments to Making an Award-Winning Viral Music Video

15 takeaways from this talk: Continue reading “174. 10 Commandments to Making an Award-Winning Viral Music Video”

Juxtaposition is the art of placing together a number of contrasting objects or ideas, usually two.

Used effectively, it captures our imaginations immediately, making it one of the most valuable techniques any creater can employ to dramatize their message.

And it’s at its most potent when these two objects are as diametrically opposed to each other as possible.

Hegarty on Creativity by Sir John Hegaty of BBH

You can’t be good at everything. The skill is to work with someone who is good at what you are not.

Hegarty on Creativity by Sir John Hegaty of BBH

When you’re trying something new, you’re in a very vulnerable place.

You’re not even sure if it’s the right thing to do.