Listeners respond most forcefully to emotional complexity, a depth of feeling enhanced by clever arrangements that kept throwing out surprises, and the back-and-forth between tension and release. Greg Kot “Are sad songs better?” (via peterspear)
Confidence depends on the quality of the story they can tell. So it’s not surprising that one of the hottest new forms of advertising is ‘Branded Content.’ Increasingly advertisers are choosing to spend their investments often in the… Read More
Loss Aversion: we hate losing what we’ve got. When we copy, we justify it. When others copy, we villify it. Most of us have no problem with copying – as long as we’re the ones doing it. Everything… Read More
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