If you want to produce special work, it’s worth collaborating with special people. Hegarty on Creativity by Sir John Hegaty of BBH
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If you want to produce special work, it’s worth collaborating with special people. Hegarty on Creativity by Sir John Hegaty of BBH
Posted on August 3, 2014 by Joshua Smith
It can be easy to settle on something that feels right. Something that seems to make sense of all the confusion. You’ll feel relief when you get to this point. You’ll think you’ve cracked it. You’ll feel good…. Read More
Posted on July 29, 2014 by Joshua Smith
You can’t be good at everything. The skill is to work with someone who is good at what you are not. Hegarty on Creativity by Sir John Hegaty of BBH
Posted on July 9, 2014 by Joshua Smith
advertising, bbh, communication, competitive advantage, copywriter, creative brief, design, graphic design, graphic designer, guerilla marketing, illustrator, innovation, inspiration, marketing, misconceptions, packaging design, product design, public relations, sir john hegarty, video, viral marketing, youtube
Find out why things go where they go. Find out why particular scenes in a particular film sequence are edited together or in the fashion they are or in the time that they are and the way that… Read More
Posted on May 12, 2014 by Joshua Smith
Most broadcast stations have a public service quota to fill. If your event helps the greater good, creating a short radio spot will not only gain free advertising, but will convey the not for profit essence of your… Read More
Posted on April 25, 2014 by Joshua Smith
My business model is that I give away about 98% of my material free, and then about 2% of it is ‘premium courses – online pre-recorded video courses ranging from 14 days to 8 weeks and from a… Read More
Posted on April 22, 2014 by Joshua Smith
Set the scene quickly. Unless there’s a reason to keep the listener guessing where the commercial is taking place, set the scene as quickly as you can (it will help the listener to imagine the situation straight away,… Read More
Posted on April 18, 2014 by Joshua Smith
Whatever medium you are working in, try to involve the consumer as much as possible. Advertising Concept Book (Second Edition) by Pete Barry
Posted on April 12, 2014 by Joshua Smith
The ‘one frame’ goal is another form of reductionism. By definition, the simplest ad needs only one cut, or camera set-up (not including the end frame). This is not a rule you need to place on every script… Read More
Posted on March 25, 2014 by Joshua Smith
When you create any idea for (video), ask yourself honestly: will this stand up to repeat viewing? Avoid anything that might quickly annoy and irritate (either the entire concept, or part of the idea such as dialogue or… Read More
Posted on March 23, 2014 by Joshua Smith
When titling your script, avoid the temptation to rush the title of your TV script. Titles may seem relatively trivial, but they can be important for various reasons: 1.) it gives the script an identity. Naturally, the title… Read More
Posted on March 17, 2014 by Joshua Smith
The end frame (of your video) can be a simple cut away to a blank screen with the tagline and logo neatly centered (voice over optional). It’s a simple, clever, and relevant way to give (your video) some… Read More
Posted on March 16, 2014 by Joshua Smith
Three fundamental questions to answer before a good idea can be a viral idea: 1.) Would anyone with no interest in this product care about the idea? It needs to hold a human truth that transcends what the… Read More
Posted on March 9, 2014 by Joshua Smith
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