video | How to Shape Human Behavior

If you want to produce special work, it’s worth collaborating with special people. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on August 3, 2014 by Joshua Smith

Quotes

advertising, bbh, collaboration, communication, competitive advantage, design, expertise, graphic design, illustration, innovation, inspiration, marketing, misconceptions, music, music video, packaging design, product design, sir john hegarty, video, web design, youtube

It can be easy to settle on something that feels right. Something that seems to make sense of all the confusion. You’ll feel relief when you get to this point. You’ll think you’ve cracked it. You’ll feel good…. Read More

Posted on July 29, 2014 by Joshua Smith

Quotes

bbh, competitive advantage, creative brief, creativity, fashion, graphic design, illustration, industry analysis, innovation, inspiration, music, packaging design, photoshop, product design, sir john hegarty, video

You can’t be good at everything. The skill is to work with someone who is good at what you are not. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 9, 2014 by Joshua Smith

Quotes

advertising, bbh, communication, competitive advantage, copywriter, creative brief, design, graphic design, graphic designer, guerilla marketing, illustrator, innovation, inspiration, marketing, misconceptions, packaging design, product design, public relations, sir john hegarty, video, viral marketing, youtube

Find out why things go where they go. Find out why particular scenes in a particular film sequence are edited together or in the fashion they are or in the time that they are and the way that… Read More

Leave a Comment

Posted on May 12, 2014 by Joshua Smith

interview

advertising, communication, consumers, craft, creative mornings, creativemornings, customer relationship management, design, fashion, film, graphic design, jim coudal, logo design, marketing, mig reyes, packaging design, photoshop, product design, reverse engineering, video, web design

Most broadcast stations have a public service quota to fill. If your event helps the greater good, creating a short radio spot will not only gain free advertising, but will convey the not for profit essence of your… Read More

Leave a Comment

Posted on April 25, 2014 by Joshua Smith

interview

advertising, communications, event planning, marketing, partnership, philanthropy, press kit, press release, public relations, social good, social networking, toni corsini, video, vimeo, youtube

My business model is that I give away about 98% of my material free, and then about 2% of it is ‘premium courses – online pre-recorded video courses ranging from 14 days to 8 weeks and from a… Read More

Leave a Comment

Posted on April 22, 2014 by Joshua Smith

interview

analytics, business model, customer relationship management, freemium, industry analysis, influence, innovation, inspiration, persuasion, product design, ramit sethi, video, viral videos, youtube

Set the scene quickly. Unless there’s a reason to keep the listener guessing where the commercial is taking place, set the scene as quickly as you can (it will help the listener to imagine the situation straight away,… Read More

Leave a Comment

Posted on April 18, 2014 by Joshua Smith

interview

advertising, briefs, commercial, consumers, creative brief, misconceptions, perspective, pete barry, video, youtube

Whatever medium you are working in, try to involve the consumer as much as possible. Advertising Concept Book (Second Edition) by Pete Barry

Leave a Comment

Posted on April 12, 2014 by Joshua Smith

interview

advertising, branding, consumer, customer relationship management, event planning, music video, pete barry, public relations, social networking, video, web design, youtube

The ‘one frame’ goal is another form of reductionism. By definition, the simplest ad needs only one cut, or camera set-up (not including the end frame). This is not a rule you need to place on every script… Read More

Leave a Comment

Posted on March 25, 2014 by Joshua Smith

interview

advertising, briefs, creative brief, film, film photography, minimalism, persuasion, pete barry, reductionism, short film, video, youtube

When you create any idea for (video), ask yourself honestly: will this stand up to repeat viewing? Avoid anything that might quickly annoy and irritate (either the entire concept, or part of the idea such as dialogue or… Read More

Leave a Comment

Posted on March 23, 2014 by Joshua Smith

interview

advertising, branding, briefs, consumer insight, creative brief, customer loyalty, customer relationship management, film, influence, inspiration, misconceptions, persuasion, pete barry, video, youtube

When titling your script, avoid the temptation to rush the title of your TV script. Titles may seem relatively trivial, but they can be important for various reasons: 1.) it gives the script an identity. Naturally, the title… Read More

Leave a Comment

Posted on March 17, 2014 by Joshua Smith

interview

advertising, branding, briefs, clients, consumers, creative brief, misconceptions, pete barry, video, youtube

The end frame (of your video) can be a simple cut away to a blank screen with the tagline and logo neatly centered (voice over optional). It’s a simple, clever, and relevant way to give (your video) some… Read More

Leave a Comment

Posted on March 16, 2014 by Joshua Smith

interview

advertising, branding, briefs, competitive advantage, creative brief, persuasion, pete barry, video, youtube

Three fundamental questions to answer before a good idea can be a viral idea: 1.) Would anyone with no interest in this product care about the idea? It needs to hold a human truth that transcends what the… Read More

Leave a Comment

Posted on March 9, 2014 by Joshua Smith

interview

advertising, branding, competitive advantage, consumer insight, ed robinson, marketing, pete barry, social media, social networking, the viral factory, video, viral marketing, youtube

How to Shape Human Behavior

Improve your soft skills, build negotiation strength & control your career.