If you want to produce special work, it’s worth collaborating with special people. Hegarty on Creativity by Sir John Hegaty of BBH

It can be easy to settle on something that feels right. Something that seems to make sense of all the confusion. You’ll feel relief when you get to this point. You’ll think you’ve cracked it. You’ll feel good…. Read More

You can’t be good at everything. The skill is to work with someone who is good at what you are not. Hegarty on Creativity by Sir John Hegaty of BBH

Find out why things go where they go. Find out why particular scenes in a particular film sequence are edited together or in the fashion they are or in the time that they are and the way that… Read More

Most broadcast stations have a public service quota to fill. If your event helps the greater good, creating a short radio spot will not only gain free advertising, but will convey the not for profit essence of your… Read More

My business model is that I give away about 98% of my material free, and then about 2% of it is ‘premium courses – online pre-recorded video courses ranging from 14 days to 8 weeks and from a… Read More

Set the scene quickly. Unless there’s a reason to keep the listener guessing where the commercial is taking place, set the scene as quickly as you can (it will help the listener to imagine the situation straight away,… Read More

Whatever medium you are working in, try to involve the consumer as much as possible. Advertising Concept Book (Second Edition) by Pete Barry

The ‘one frame’ goal is another form of reductionism. By definition, the simplest ad needs only one cut, or camera set-up (not including the end frame). This is not a rule you need to place on every script… Read More

When you create any idea for (video), ask yourself honestly: will this stand up to repeat viewing? Avoid anything that might quickly annoy and irritate (either the entire concept, or part of the idea such as dialogue or… Read More

When titling your script, avoid the temptation to rush the title of your TV script. Titles may seem relatively trivial, but they can be important for various reasons: 1.) it gives the script an identity. Naturally, the title… Read More

The end frame (of your video) can be a simple cut away to a blank screen with the tagline and logo neatly centered (voice over optional). It’s a simple, clever, and relevant way to give (your video) some… Read More

Three fundamental questions to answer before a good idea can be a viral idea: 1.) Would anyone with no interest in this product care about the idea? It needs to hold a human truth that transcends what the… Read More