In the US people over 50 control over 70% of the wealth.
They are responsible for almost 50% of consumer spending, they buy 55% of all consumer package goods and 62% of all new cars.
If Americans over 50 were a country by themselves, they would be the third largest economy in the world after the US and China.
And yet they are the target of only 5% of all US advertising.
Founder and President of Come Recommended, and author of Lies, Damned Lies, and Internships, Heather Huhman has +10 years experience providing content marketing and digital PR consulting for organizations with products that target job seekers and/or employers using content development, social media marketing, media & blogger relations, and SEO. (more…)