Author of Anything You Want, and founder of Go To Launch, Derek Sivers has 10+ years experience running businesses and helping entrepreneurs succeed. (more…)
Tag: united states
55. Peter Spear on Brand Listening vs. Consumer Research & How To Develop A Brand Strategy
Brand Listener and Strategist, Peter Spear has over 18 years experience researching consumer insight to help brands see and plan more clearly and strategically. (more…)
In the US people over 50 control over 70% of the wealth.
They are responsible for almost 50% of consumer spending, they buy 55% of all consumer package goods and 62% of all new cars.
If Americans over 50 were a country by themselves, they would be the third largest economy in the world after the US and China.
And yet they are the target of only 5% of all US advertising.
43. Matt Marrocco, Author and Lead Designer
Lead Industrial Designer for Streng and author of two successfully launched Kickstarter projects, Matt Marrocco has +6 years experience assisting in the creation of meaningful products, systems, and experiences that have a lasting impact with the end-user both domestically and globally. (more…)
29. Heather Huhman of Come Recommended
Founder and President of Come Recommended, and author of Lies, Damned Lies, and Internships, Heather Huhman has +10 years experience providing content marketing and digital PR consulting for organizations with products that target job seekers and/or employers using content development, social media marketing, media & blogger relations, and SEO. (more…)