The most important thing I learned was that we graphic designers have a self-destructive tendency to become so absorbed in the craft of design that we lose the ability to be objective about ourselves and our work. Graphic… Read More

Art and advertising have for a long time conducted an incestuous relationship. Their meeting is often unpredictable but fertile. Jet>Lag by Jean-Marie Dru

It’s easy enough to hide a lack of talent or a good idea behind the work of a high-priced photographer, or a slick and impressive six-color print job. But it takes real talent to create an unforgettable piece… Read More

My name is Milton Glazer; I’m a designer, and I spend my day pushing things around until they look good. That’s what I do. Milton Glaser (best known for the  I ♥ NY logo)  during an interview with 99% Invisible.

Text is not an afterthought in the design process. It should be your first consideration. Readability should be one of the top concerns when it comes to any design project. If text can’t be read, then why are… Read More

Purchase a type font that you haven’t seen used too much and build your design around that font. Don’t scatter your eggs; decide what basket you’re going to put them in and work with that in mind. Creating… Read More

It’s really easy to lose 90% of the people who are listening to you. For example, you could have the best content in the world, but with an ugly website, people will leave your website because it’s ugly…. Read More

Designers also trade in storytelling. The elements we must master are not the content narratives but the devices of the telling: typography, line, form, color, contrast, scale, weight, etc. We speak through our assignment, literally between the lines…. Read More

If your words aren’t truthful, the finest optically letter-spaced typography won’t help. Edward Tufte in The Designer Says: Quotes, Quips, and Words of Wisdom

Using an unnecessarily wide variety of fonts – or even using a small number of fonts in inconsistent ways – can contribute to that sense of clutter. The Elements of User Design by Jesse James Garrett

For body text that will be presented in larger blocks or that will be read by users in longer stretches – simpler typography is better. Consumer’s eyes quickly get tired trying to take in lots of text in… Read More

Color can be one of the most effective ways to communicate a brand identity. Companies consistently using specific colors over the years create a stronger sense of their identities in the public’s mind. The Elements of User Design by Jesse… Read More

Put a plain, sans serif typeface on your storefront, and the value of your business will go up. Jet>Lag

Typography is the art and technique of arranging type in order to make language visible. Typography adds emotion to mass communication. Wikipedia: TypographyDavid Jury’s website.