imageDesign director, artist and creator of Typeverything, Andrei Robu has +15 years experience designing logos, typography and packaging design to build brand identity.

Typeverything began in Feb 2011 and now has over 100,000 followers. How did you grow Typeverything so quickly? (more…)

To create great work you should be making up your own beliefs as you go along, changing them one day to the next, always pushing against the boundaries of current thinking, trying to escape the confines of conventional wisdom.

Hegarty on Creativity by Sir John Hegaty of BBH

In the end, everything is connected and the more connections you make the more interesting your work will become.

Hegarty on Creativity by Sir John Hegaty of BBH

To be a successful creative person you have to be fascinated by the world and all its wonders, absurdities, failings, and mishaps.

Hegarty on Creativity by Sir John Hegaty of BBH

Stay open to new ideas, new places, and new people will feed your creative soul.

Lack of inspiration may be just another way of saying lack of experience.

Hegarty on Creativity by Sir John Hegaty of BBH

If it’s a race to get into minds and stay there, then it’s the artists who make their points faster, smarter, and more thought-provoking that will be the ones who succeed.

Hegarty on Creativity by Sir John Hegaty of BBH

When I’m asked, ‘When do you do your best thinking?’ My answer is always, ‘When I’m not thinking.’

That is why a brainstorming session is a complete and utter waste of time for the truly creative person.

Creativity doesn’t work like that. Too much thinking jeopardizes the creative process.

Hegarty on Creativity by Sir John Hegaty of BBH

We’re all creative but only some of us will be lucky enough to earn our living by it.

Hegarty on Creativity by Sir John Hegaty of BBH

A designer’s best asset is not the ability to be brand specialists, but their instinct to see the interconnectedness of the world in a humanistic way.

Brand Jam by Marc Gobé

Typography is important because it carries the message of a brand.

Very often you can tell what a brand is going to say to you just by looking at the typography before you even read the words.

Whatever you’re creating, simplicity is the ultimage goal.

The power of reduction, as we say in advertising, means taking a complex thought and reducing it down to a simple, powerful message.

Hegarty on Creativity by Sir John Hegaty of BBH

It’s not just 26 letters in the English alphabet, a brand font has to have a personality; it has to be read by a five year old as much as by an 80 year old; it has to be used in print and screen – large and small – on devices that haven’t even been invented yet.

The most valuable thing a brand can give anybody today is clarity and simplicity.

The blank page is one of the greatest challenges faced by the creative person.

When you’re creating something from nothing, the fear of failure is always there.

This will compromise your idea. You have to be supremely confident in your ability to achieve something outstanding.

Hegarty on Creativity by Sir John Hegaty of BBH

Design is the glue between people and corporations.

But brands can sometimes give splintered messages and forgettable offerings that don’t excite people.

Between advertising, packaging, product design, public relations, Web communication, and the look and feel of their company’s workspaces, every message must fit together;

nothing can be left to interpretation.

Brand Jam by Marc Gobé

It’s important to understand the history of typography.

Not every graphic designer knows this, but it’s very important because typography evolves alongside technology, and the shape of typography is created by technology.

We now have millions of different types, but not all of them are good.

If you’re in an industry where customer expectation is low, then it doesn’t take much effort to stand out from your competition.

Read shit and you’ll think shit and you’ll create shit.

Hegarty on Creativity by Sir John Hegaty of BBH

If your idea or message is too complicated it will bewilder and confuse your audience.

Even in business they say complexity destroys profitability.

But make sure you don’t trivialize your idea either. If that happens, what you’re saying won’t stick.

Hegarty on Creativity by Sir John Hegaty of BBH

The advertising agency business has gotten terribly conglomeratized and consolidated, and I don’t think that’s doing the agency, the employees of the agencies, and the clients of the agencies’ business any favors.