As a creative person, you have to have a philosophy. You have to have something you believe in. If you don’t believe in a style or point of view in your work, you’ll never be a great creative person coming into the creative world.

Your assessments of creative work are biased by how you perceive the inventor.

History catches you out. History changes and you don’t become relevant anymore. But I think it’s really important that we use the influences around us. You don’t want your work to live in a world called advertising. It should live in the real world. It should be drawn from out there.