tyopgraphy | How to Shape Human Behavior

As a creative person, you have to have a philosophy. You have to have something you believe in. If you don’t believe in a style or point of view in your work, you’ll never be a great creative… Read More

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Posted on November 18, 2013 by Joshua Smith

advertising, branding, business model, competitive advantage, creativemornings, customer relationship management, design, graphic design, inspiration, persuasion, product design, social good, tyopgraphy

Your assessments of creative work are biased by how you perceive the inventor. Don’t be fooled when assessing creative work by Drew Boyd

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Posted on October 11, 2013 by Joshua Smith

advertising, branding, cognitive bias, copywriting, graphic design, inspiration, marketing, misconceptions, perception, persuasion, public relations, tyopgraphy, user experience, web design

History catches you out. History changes and you don’t become relevant anymore. But I think it’s really important that we use the influences around us. You don’t want your work to live in a world called advertising. It… Read More

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Posted on October 10, 2013 by Joshua Smith

advertising, branding, briefs, business model, creativemornings, graphic design, innovation, inspiration, marketing, product design, sir john hegarty, social networking, tyopgraphy, user experience, web design