74. Generation Like: How your quest for identity & connection is subtly manipulated

24 important takeaways from this documentary:

The theory that people want to engage with brands online and share their enthusiasms with their friends and that their friends will share their enthusiasms with other friends through social media channels has turned out to be an… Read More

Here’s what you need to know about social media: The hundreds of millions of people using social media are interested in interacting with each other. Not brands, not ads, not you, not me. The Golden Age of Bullshit by… Read More

Email remains a more effective way to acquire customers than social media. Nearly 40 times that of Facebook and Twitter combined. The Golden Age of Bullshit by Bob Hoffman

When someone chooses to share your content, this demonstrates two things. 1) The reader has found enough value in your content to recommend it to the people he or she knows. 2) Now more people are likely to… Read More

There are people (in advertising) that believe that consumers are ‘in love’ with brands. They believe consumers want to have ‘relationships’ with brands. They want to have ‘personal experiences’ and be ‘personally engaged’ with brands. There are people… Read More

A study looking specifically at consumer attitudes found that consumers who had been asked to evaluate products individually, and were then told that their peers had evaluated the same products negatively, were heavily influenced by what they heard…. Read More

If 90% of your traffic is coming from Facebook, then what would you do if Facebook’s next policy change tampers with your traffic flow? If Google search (paid and organic) makes up 90% of your traffic, then what… Read More

An intriguing aspect of our willingness to follow the flock is that we don’t actually need to see the flock ourselves: it’s enough for someone to tell us what the flock is doing. Consumer.ology by Philip Graves

Your customers – or your competitor’s customers – are already out there telling you what they want. You just have to actually go look. It could be on Amazon, Facebook, Twitter, searching for (your competitor) + ‘sucks.’ Tim… Read More