Designer, founder and journalist, William Channer has +10 years experience enabling and inspiring startups through apps, books and podcasts on advertising, business, design and technology. Continue reading “72. William Channer on How to Build a Successful Podcast & Reconsidering Your Comments Section”
Vice President at Cannon Design and curator of ArchAtlas, Roberto Cruz Niemiec has +20 years experience manifesting his client’s brand image and philosophy through architecture & design. Continue reading “71. Roberto Cruz Niemiec on How Architecture Affects Branding, Collaboration & Blog Etiquette 101”
Typeverything began in Feb 2011 and now has over 100,000 followers. How did you grow Typeverything so quickly? Continue reading “70. Andrei Robu on Typeverything, Paul Rand’s Theory on Consumer Conditioning & Your Branding Strategy”
With a small army of 30,000 followers and growing, Sophie Andresen, the Owner and curator of Neuromaencer has +4 years experience collaborating with up-and-coming artists to create an online science fiction world for creatives and aficionados. Continue reading “54. Sophie Andresen, Curator of Neuromaencer”
If your blog requires serious interaction with your main website such as blog posts that allow for one-click shopping, then using the same CMS makes integration easier.
If you’ve already created a blog and later launched a website selling a product, it’s might not be necessary to move your blog over, especially if it’s easier to create a blog template that meshes with your main website.
Email remains a more effective way to acquire customers than social media.
Nearly 40 times that of Facebook and Twitter combined.
When someone chooses to share your content, this demonstrates two things.
1) The reader has found enough value in your content to recommend it to the people he or she knows.
2) Now more people are likely to read your post. After all, at the end of the day, people would rather take recommendations from their friends, than from a brand.
Once you see your shares sky-rocketing, you’ll know you’re doing something right.
There are people (in advertising) that believe that consumers are ‘in love’ with brands.
They believe consumers want to have ‘relationships’ with brands.
They want to have ‘personal experiences’ and be ‘personally engaged’ with brands.
There are people (in advertising) that believe that consumers are going on Facebook and Twitter and having conversations with each other about brands.
Likes and favorites are certainly great forms of engagement. They show that your audience is interested and appreciates whatever it is that you’re sharing.
However, liking a post is very different than clicking a link.
Certainly, the more likes you get, the more likely it is that people will consume your content, become fans and hopefully customers.
However, ultimately, the “like” is a weak form of engagement.
E-reputation dictates that if a person discovers and shares something interesting, then that person feels like a god on the internet.
Further, if that person’s social network likes what that person shared, it’s social proof and means that that person has good taste and is somebody who finds and identifies interesting things, which means that that person will receive more followers.
A study looking specifically at consumer attitudes found that consumers who had been asked to evaluate products individually, and were then told that their peers had evaluated the same products negatively, were heavily influenced by what they heard.
Having a home button (on your website) in sight at all times offers reassurance that no matter how lost I may get, I can always start over, like pressing a Reset button.
If 90% of your traffic is coming from Facebook, then what would you do if Facebook’s next policy change tampers with your traffic flow?
If Google search (paid and organic) makes up 90% of your traffic, then what are you going to do if a financially backed competitor purchases your keywords and steals your traffic?
Don’t put all of your eggs in one basket, keep a diverse portfolio of incoming traffic sources. It’s much safer for the success of your website.
An intriguing aspect of our willingness to follow the flock is that we don’t actually need to see the flock ourselves: it’s enough for someone to tell us what the flock is doing.
Usability means making sure something works well, and that a person of average ability or experience can use it for its intended purpose without getting hopelessly frustrated.
If consumers find something that works, they stick to it.
Once we find something that works — no matter how badly — we tend not to look for a better way. We’ll use a better way if we stumble across one, but we seldom look for one.
Much of our web use is motivated by the desire to save time. As a result, web users tend to act like sharks.
They have to keep moving or they’ll die.
Disturbingly provocative pictures can be beautiful and artistic. Those visuals help get people’s deepest emotions out.
6 imperatives for a killer tumblr:
1) Quality Content: I only share what I and my followers like
2) Infinite scroll: the only buttons I push are ‘Like’ & ‘Reblog’
3) ‘Like’ & ‘Reblog’ buttons on every post on your homepage
4) At least one share button for another social network
5) Exploit the full width of my computer screen: envelop me
6) Forever invade my memory with a beautiful design