72. William Channer on How to Build a Successful Podcast & Reconsidering Your Comments Section

imageDesigner, founder and journalist, William Channer has +10 years experience enabling and inspiring startups through apps, books and podcasts on advertising, business, design and technology.

How and why did you start Dorm Room Tycoons (DRT)? My co-founder and I started DRT while in university in order to get my hands on information we normally couldn’t find in text books and in class – hence the name Dorm Room Tycoons. We started by following and reading popular blogs such as Ryan Singer at Basecamp and The Lean Startup by Eric Ries, but after a while we thought “Instead of just reading these blogs, why don’t we actually interview the guys behind them: speak to them first hand and see what they have to share?”

But rather than asking your typical ‘generalist-generalist’ questions you see quite often, I asked questions that myself and, I assume, a lot of people specifically wanted to know more about.

[EDITOR’S NOTE: In my interview, Hervé Godard of Blake Magazine likewise suggests meeting the owner(s) and the people in charge as often as possible because often times there’s an interesting story behind how the company or product came into existence. Perhaps two people who normally should never have crossed paths, but somehow did and it turned into the company they represent today.]

This is how I discovered advertising and was really inspired during my interview with John Hegarty, and decided that I wanted to work for somebody like him. So I used DRT to get my foot in the door and interview the top ad guys (Rory Sutherland, Dave Trott…) at the advertising agencies in London. I leveraged my interviews and was smart about it, and as a result of my interviews I did get a job as a copywriter for BBH London and creative for AKQA.

I’ve also written on technology for sites like The Guardian and Designmodo. My publications as a journalist established my credentials in the technology sector, which then gave me access to these thought leaders and innovators, and experience taught me ways of approaching them and getting them to sit down with me, answer my questions and honestly opening up to me. Once you’ve an interview with one big name, that further establishes your credibility and others are then more willing to make time for you.

It also comes down to the quality of the copy in your emails. Everybody wants something. I can invest hours researching and finding out exactly what the person I want to do an interview with wants, and then crafting the email the right way to cut through the thousands of interview requests they likely receive and get them to respond to mine. This all comes down to the quality of your copywriting.

[EDITOR’S NOTE: The most thorough and well-written book I’ve read on copywriting so far is *Copywriting: Successful writing for design, advertising, and marketing by Mark Shaw.]

In the beginning, DRT was a weekly publication and required a ton of work. Nowadays I can’t post interviews on a regular calendar anymore because it’s quite difficult working around the schedules of such high-level and busy people and securing a big name every week. Additionally, I’m now juggling a few startups and apps myself:

  • Panda is a free newsfeed dashboard for designers, developers, and entrepreneurs
  • Podcast Gift is a weekly curation of the best podcasts in business, design, and technology
  • Ways to Connect is a book I co-authored with Ryan Singer of Basecamp

So to summarize:

  1. Establish your credentials
  2. Get your foot in the door by contacting people who already know and trust you
  3. Perfect your mission, product/service, and quality of your copywriting
  4. Use the people you already know as a springboard to contacting more difficult to reach people who don’t yet know and trust you
  5. As you expand your network, be open to and actively seek out collaborative projects and business ventures that further establish your credentials and let you do what you enjoy doing

[EDITOR’S NOTE: In a presentation at UC Dublin, Brandon Stanton of Humans of New York dissects his personal step-by-step method for convincing complete strangers to not only let him photograph them, but also to open up and share deep personal insights into their lives:

Tell me more about how you designed the copy for your emails. It is really all about your approach and positioning. If you approach them as a fan, I think that generally turns them off. They may respond to you and thank you for following their work and emailing them, but they probably won’t take your request too seriously.

But if you come on the level with them and approach them objectively and professionally, like:

“Hey, I interview the world’s influential innovators in the _______ sector. I’ve interviewed a few of your peers, and I’m interested in what you have to say. What do you think?”

Then you’re much more likely to get a ‘yes, it would be a pleasure’ or at least a ‘Sounds interesting, tell me more about it.’

Your podcasts sound as though they are done in one take, no editing. How do you manage that behind-the-scenes so that both you and your interviewee sound so unrehearsed – lacking grammar errors, perfect clarity and flowing logic of thought…? That is all down to the editing in post-production. People want and expect a certain level of quality; therefore it’s very important for creating a useful high quality product that

  1. Your listeners want to continually follow, listen to and download
  2. The people you’re asking to interview trust and want to be a part of

On some of my interviews on skype I’ve even had to reschedule interviews so I could mail them one of my own personal mics so that the best quality recording possible. The content you’re putting out there is going to be there forever – as a signature of your credibility and competence, and also for the person you’re interviewing; and you want to get it right the first time.

Personally, I use Logic Pro – a software specifically designed for music. I’m more into seamless sound and fluidity that lets you cut out the ‘ums’ and ‘uhhs…’ and blanks in our conversation. Also, some interviewees record their answers on their iPhone headphones, where the sound quality isn’t that great and so I must boost certain sounds while suppressing other sounds. I’ve found that Logic Pro lets me add a little extra finish that listeners don’t realize while their listening and in the end creates a more well-rounded interview.

Why doesn’t DRT have a comments section? Most comments tend to be noise – they don’t really add anything to the quality of the initial content. When you’re sitting in front of someone really wise, you tend to prefer to shut up and listen to what they have to say. Therefore DRT is designed to have the attention fully focused on the person I’m interviewing.

How do you monetize DRT? When I started DRT, it wasn’t monetized. Today I do earn a little income though advertising while my podcasts continue to be free to listen to and download. I do this because I think this sort of information that is already readily available in some form or another and should be free. Charging for that information isn’t something I want to be known for. Even today, DRT has limited advertising on its site, and each podcast is sponsored by a company, but again the focus is on the person I’m interviewing.

Even today, DRT itself isn’t a significant source of income, nor is it meant to be. It is instead a way for me to find paying jobs and entrepreneurial projects with people. I am sometimes approached by brands and companies to do consulting work for them, but that isn’t my main focus right now.

That being said, if you’re providing specialized knowledge and solutions that is not easily found and readily available, and requires extensive research and a unique solution to each individual problem, then it’s understandable that you charge for it, and consumers would understand this and be willing to pay for it.

Have you found Ad Blocking software cuts into your revenue to the point where you’re working for free? Not yet.

After +108 interviews, what’s the most important thing you’ve learned? You have to have a name. People put a lot of emphasis on the product. Your product is important, but it is absolutely insane the amount of products that are created every day!

Therefore what’s more important than the quality of your product is the reputation and credentials of the person behind the product.  Consumers will buy a product if they are convinced it will help them or make their lives easier, but consumers will also readily buy or invest in a product – sight unseen – simply because a person they know, trust and respect created it or is publically investing  in it.

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Consider for example the Paypal mafia – The group of guys who co-founded Paypal and then went on to use their name and reputation to start and utterly dominate many other industries. They created a network exosystem for themselves. Now when these guys speak, people listen.

What are a few of your favorite advertising campaigns?

I have a small advertising budget, any advice?

1. How does your target demographic want content to be available to them? In a printable pdf document? A blog post? A podcast? Or do they want the option of all three? Create your content and then transfer it into the format that your target audience wants.

2. Self-publishing on Amazon is almost as easy as launching a blog, plus you have Amazon’s algorithm and sheer visitor volume working for you. You might not get rich on it, but it’s one way of earning money and a great way of gaining exposure and building credibility for future projects.

3. Invest in networking and creating a high-quality social ecosystem. Get on a plane and go to San Francisco – or wherever the financially backed and well-connected industry leaders and innovators are. But don’t just go, organize your trip dates, then spend the next few months emailing and packing your schedule so full of meetings that by the time your plane lands at the airport you’re already 15 minutes late to your first meeting, and then EVERY meeting after that!

Apply  to Y combinator, a site that provides seed funding for promising startups. If you can become y-combinator alumni, you’re well on your way to building your reputation and network.

I’m a startup, what are your top 4 DRT interviews I must listen to?

  1. Patrick Collison of Stripe on what makes Silicon Valley special
  2. David Karp of tumblr on the importance of startup mentorship
  3. Sam Altman of Y-combinator on funding the next visionaries
  4. Jason Fried of 37Signals on why copy is more important than design

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71. Roberto Cruz Niemiec on How Architecture Affects Branding, Collaboration & Blog Etiquette 101

Roberto Cruz Niemiec CannonDesign ArchAtlasVice President at Cannon Design and curator of ArchAtlas, Roberto Cruz Niemiec has +20 years experience manifesting his client’s brand image and philosophy through architecture & design.

How does architecture & design fit into the branding process? Architecture and design are integral to the branding process. Architecture works on two levels. Your office sends an architecture design company such as Cannon Design an image of how your organization works, your brand vision as a team, how you treat your employees and your expectations. At another level, your building can serve as an image of your organization, an icon. Design affects how your company is perceived on all levels: from your logo and forms to products and advertising.

What is Cannon Design’s unique selling point? Cannon Design is a global design services firm focused on creating design solutions to the greatest challenges facing our clients and society. We focus mostly on healthcare and education projects in North America. CannonDesign has a couple of characteristics that differentiate it from other firms. We work as one office, not separate profit centers; so regardless of where the project is located we will make sure the best expertise available firm-wide is assigned to your project. Also, we are not a firm that is created to promote one designer or one style of architecture, we recognize each project is unique, and as such the design is unique to that project.

What are a few projects CannonDesign has worked on?

I want to hire an architect. How can I tell the good from the bad? Choosing an architect comes down to chemistry and sharing a common goal. Choose an architect who you feel you can work with but that will challenge you and expand on your ideas. After you have narrowed your search you can visit his office, visit previous projects and check references. Do not ignore this step, it will provide you with a better understanding of how well the architect collaborates and how successful his/her projects are.

Did you launch Archatlas as a side hobby, a career positioning move, or both? ArchAtlas was started purely as a hobby, a way for me to save all the incredible things I find on the web everyday. It took me a while to understand all the different aspects of tumblr and what I could strive for. To this day most people where I work – my peers and colleagues – are oblivious to the fact that I run a somewhat successful blog.

[EDITOR’S NOTE: Nearly all of the creatives I interview stress the importance of keeping and organizing your ideas and inspirations because you never know when something you saw will become the foundation for a future project.]

In less than 2 years later you grew your follower-base to +100,000 followers. What milestones helped ArchAtlas reach this level of success? I don’t have an answer to that question so I took that opportunity to organize a tumblr etiquette 101.

However, the first year ArchAtlas was very lucky to be featured on tumblr’s radar a number of times and the blog has always had the support of the tag editors. I’ve never used paid advertising, and to be honest I am still learning how to establish a social network. I guess I have just been very lucky to meet other bloggers that have showed me how tumblr could be a very powerful platform for sharing ideas. 

As for milestones, I can recall things I did that defined my style as a blogger and made me more aware of the kind of power a blog can have:

  • When I started ArchAtlas (back when tumblr was smaller and more personal), I contacted the top design and architecture editors and collaborators and said hi. I got very lucky that those bloggers I contacted were such great people that to this day I count them as friends.
  • Chaz McIntyre of Really-Shit invited me to be a collaborator on a group blog called UnknownEditors (now called Cross Connect) where I got to meet a number of great bloggers.
  • The Khooll invited me to post on his blog. I learned so much from him on how to create content because we worked together on most of the posts.
  • Being the top collaborator on the design and architecture tag and being featured on tumblr’s radar at different moments has really contributed to people finding my blog; there is no denying that.
  • When art/design/architecture sites outside tumblr, like This Is Colossal or My Modern Met, picked up content from my blog the very first time was a very surprising and invigorating development.
  • When I found out an artist from Venezuela was offered a chance for an exhibition in the US (his first internationally) because of me posting his work also gave me a sense of satisfaction.

How often I publish on ArchAtlas varies, however lately it’s closer to 6 times a day without counting reblogs and responses to questions. I’ve found that consistency and quality of content are critical for a blog to maintain followers and grow. As soon as you stop blogging for a couple of days followers start leaving; that it’s how it works.

Lately it seems that word has spread that I have been in the industry for a long time and that I will answer questions related to architecture school and such. It has been interesting (and time consuming) to be able to offer responses to younger followers interested in the profession; something I never planned to do with ArchAtlas. If you’re interested you can follow my ongoing Architecture Q&A here.

How do you feel tumblr has changed since Yahoo! took over? As tumblr moves away from being a community of misfits towards a sponsored content cornucopia, blogs like ArchAtlas (a one person labor of love on their time off) will probably have to adapt or be pushed out.

Yes, tumblr has and will change more. Blogs like ArchAtlas cannot compete for content with blogs that have a magazine, a newspaper or a tv network behind them. That is undeniable. Most blogs that are just another outlet for a media company seldom try to foster the sense of community that a one person blog does. (Don’t get me wrong, some do, very effectively)

In the tumblr community in which ArchAtlas evolved there are a group of bloggers who know each other by name; almost as if tumblr were a global magazine and each of us are responsible for curating our own section of it. For new bloggers trying to make their mark it’s tough because they don’t have that network and as tumblr grows it becomes increasingly more difficult to make those kinds of connections. Tumblr is different because of those bloggers, not for the media outlets that have now saturated the site.

[EDITOR’S NOTE: I also asked this question during my interviews with tumblrs Sophie Andreson of Neuromaencer and Freelance Product Designer Timoni West.]

ArchAtlas is advertising free. Do you plan on monetizing it? It sounds like a great idea but I have not researched what it would take to effectively turn ArchAtlas into a money maker. I have been approached by others to do so but until now no definite strategy has been developed. For now it will remain a hobby.

70. Andrei Robu on Typeverything, Paul Rand’s Theory on Consumer Conditioning & Your Branding Strategy

imageDesign director, artist and creator of Typeverything, Andrei Robu has +15 years experience designing logos, typography and packaging design to build brand identity.

Typeverything began in Feb 2011 and now has over 100,000 followers. How did you grow Typeverything so quickly? Continue reading “70. Andrei Robu on Typeverything, Paul Rand’s Theory on Consumer Conditioning & Your Branding Strategy”

54. Sophie Andresen, Curator of Neuromaencer

With a small army of 30,000 followers and growing, Sophie Andresen, the Owner and curator of Neuromaencer has +4 years experience collaborating with up-and-coming artists to create an online science fiction world for creatives and aficionados.

What is Neuromaencer? I started Neuromaencer in October 2011 when I was 19 and very heavily influenced by William Gibson’s cyber punk novel ‘Neuromancer‘ and the MTV series Aeon FluxIf you happen to have read the novel or watched the series you will understand why I chose the name NeuromAEncer.

I started Neuromaencer as a side-project with no plan for it or anything like that. I remember that I was living in Zurich at that time, and had just started university first studying law and later political science and social anthropology. Neuromaencer gave me the chance to evade my daily dry academic life and get lost in an online science fiction world that I could build myself. 

The blog itself is very much self-explaining. I usually post a set of pictures of similar colour that tell a story and let the observer be part of a world that I am creating. Each color-patch is made up of single pictures that form a symbiosis and each of these colored stories (or color-patch) can be perceived entirely different depending on the observer. Usually your brain makes the decision for you how you see an entity, it chooses the pictures you are going to remember or perceive consciously and at the same time lets you oversee others. So some people see a lot of violence on Neuromaencer, others may focus more on images of landscapes and abstract shapes.

But I don’t want to take too much away. The best thing is to experience Neuromaencer for yourself and make up your own mind. I made a choice against creating an ‘about me’ section because I felt that pre-made answers and explanations diminish the chance for the individual having an experience that is as genuine as possible. I’m always curious how people perceive what they see on my blog and if someone is interested in getting more information on Neuromaencer after they have visited the blog, they can always contact me on Facebook or write me an email.

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What are some key figures? As of this interview Neuromaencer.com is quickly approaching 30,ooo followers with around 750 new followers and around 100,000 likes and reblogs being added every week. In October of 2013 I launched the Neuromaencer Facebook page, which currently has 2,936 followers. Each Facebook post usually reaches around 1,000 to 4,ooo people depending on what kind of post it is. All the figures I’ve mentioned are ‘organic’ as I don’t put any money into advertising.

No advertising budget?! Why not? I know that I could broaden my reach by investing in advertising, but:

  1. I don’t currently have the funds for that.
  2. I see it as challenge to keep the quality of my posts as high as possible because I want people to really like and share what they see. My follower numbers on Tumblr and Facebook are what they are because people genuinely like what they see, not because I’m rich enough to inflate these numbers by paying people to tell them what they should like.

What are some key milestones for Neuromaencer? I haven’t really kept track of which events in regard to Neuromaencer happened when exactly, but I can recall a few important moments since I started the blog.

  1. I can remember getting mentioned on William Gibson’s personal twitter account. That was really a big thing for me since I admire his novels and worldview. I used to wish myself into living in one of his stories.
  2. Shortly after that Warren Ellis, another writer and my favorite comic  book author (The Transmetropolitan comic series) reblogged some of my posts. Getting the attention of these two people who inspired me so much was great.
  3. In March of 2014 I was interviewed by the well-known ‘The Verge’, an American technology news and media network with a large readership in the states. Their article “Dark Arts: Meet the architects of Tumblr’s cyberpunk renaissance” was about the so called ‘cyberpunk renaissance’ happening on Tumblr, which I (along other big blogs similar to mine) was part of.

Thinking back, I think that The Verge article was the breakthrough of Neuromaencer. Since then Neuromaencer has been consistently growing. I’m gaining new followers every day and have especially wakened the interest of creatives who use my blog for inspiration.

[EDITOR’S NOTE: Also mentioned in ‘The Verge’ article is Matt Marrocco, Lead Designer and author of I Draw Comics is also cited in this article for his tumblr Brave Cadet.] 

So Neuromaencer may eventually be built into a business?  Although I became well known through the article on ‘The Verge,’ my thinking or acting with Neuromaencer hasn’t really changed. Of course I enjoyed the attention my project had been receiving, but at that point I hadn’t thought of making it a business or anything like that yet.

This changed when I was contacted a few months later by a Hollywood-based producer and director to help him work on an upcoming science fiction movie project. Being given this opportunity I began realizing that Neuromaencer was no longer a mere art project but that there was actually a realistic chance of using my blog as a portfolio to get job opportunities.

Since then I’ve been invited to attend a 3-day movie set here in Berlin alongside the director and I am currently planning a three month stay in Los Angeles this winter to help further with the project.

Parallel to these events, I started the Neuromaencer Facebook page because while Tumblr might be a good creative platform, it’s networking and socializing possiblities are limited.  Also, as Neuromaencer has become a sort of portfolio, and I am quite strict about what I post on it. I usually only post images that are in the color-flow I’ve become known for  with very few exceptions.

Neuromaencer’s Facebook page is therefore a good second medium to the Neuromaencer blog where I can interact with my followers on a deeper level and share things that inspire me. I have also recently started collaborating with concept artists from the science fiction scene and I’m really enjoying the exchange of ideas and artwork that comes with it. Usually I also contact artists that I like style-wise and offer them an opportunity to be featured on my blog and Facebook page through a collaboration. This really is only working out because I have such a large follower base and can also use Neuromaencer as a platform to support unknown artists.

What inspires you? I think my time in Berlin has helped me a lot in pursuing to mainly work on my blog, as there are many creative people alike here. The art scene in Berlin is big and animated, it’s normal to not have a lot of money because everyone is trying to pursue his or her creative projects, and that makes it easier to get on and not give up even if you’re not really earning enough income through your projects to pay rent. Since moving to Berlin I’ve worked at different cafes and bars, and am currently bartending in a techno club to have a somewhat steady income. Working in an office or with strict working hours is really not my thing, also given the fact that I usually work on Neuromaencer at night.

Its difficult to name a specific source of inspiration for Neuromaencer and in general. Surely as a child I was heavily influenced by my father and his graphic work, especially in terms of typography. He took me to exhibitions in museums, provided me with art books and took me to the cinema to watch science fiction movies. 

Today I mainly draw inspiration out of images I see while browsing the Internet or in daily life. I’m a very visual person.

How many different branding updates have you done? I have only changed my blog design once, and I did so because the html code was buggy. The former blog design (or themes as we call them on Tumblr) actually looked almost identical. It’s a 4-column theme (four pictures besides each other) with an endless-scroll function and it usually displays the pictures on a plain white background. I believe that this presents the images I curate in the best possible form; similar to the white walls in a museum.

Consistency is also very important in regards to how people recognize Neuromaencer as a brand. They see the square of colored images on a white background with only the Neuromaencer logo at the top and they know immediately where they are. Also the use of my logo has been consistent and I’ve used the same since I first started. The factor of recognition is important in a world of visual information overflow.

[EDITOR’S NOTE: In his book Consumer*ology, Philip Graves notes that “It appears that the conscious mind recognizes what it has seen before and, because it is familiar, can process it more fluently, which creates the feeling of liking something more. Unconscious familiarity breeds affection!”]

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Does the color fading of your photos require a lot of time and thought? Do you photoshop the colors yourself? Yes, searching for images alone is very time consuming. I’m not blindly reblogging just any picture that comes across my Tumblr dashboard and has already been blogged hundreds of times, but am often scrolling for hours through different websites off Tumblr to find images that my community hasn’t yet seen.

There’s a big difference between just blogging what you feel like and consciously choosing every image according to its color and what it’s depicting. I have a database of thousands of images that I’ve collected during my searches, and a search takes usually 4-10 hours a day. It really is a full-time job if you want to blog new pictures every other day.

To keep the quality of images as high as possible, I need to constantly search for new images. Without the appropriate images I can’t publish new posts. So the biggest part of the entire process is image pulling. Over the years it has become an unconscious, automated process and I have become quite efficient in it.

The other part, let’s say step 2, is the color correction of images.  When I began blogging and assorting the images by their color, my editing skills were horrible and my edited pictures were looking boringly flat (lack of vibrance and therefore loss of depth). But as with everything you learn with practice and over time until you eventually become good at it. Today I try to use as little editing software as possible, or let’s say, I edit the images in a way that you can barely notice it. 

I have been constantly setting myself new challenges, and today Neuromaencer is no longer just a bunch of color matching images anymore.  Each color-family has its own thematical environment or world where the observer can associate his or her own thoughts and ideas into. I guess it’s similar to watching a movie, only that the medium here is different.

And to answer your question, yes. I always do everything myself. Neuromaencer is a personal project.

How do you manage the social aspect of running such a large community? When I first began Neuromaencer the Tumblr community was a big part of it. I used to interact a lot and saw Tumblr also as social media.

But this has changed over the years. With the blog becoming more popular I’ve started getting a lot more ‘hate’ messages from anonymous Tumblr users.

This was very hard for me at first. While I saw Neuromaencer as a curation platform for different artists, other people accused me of stealing images of other artists and promoting them as my own, although this actually was the contrary of what I intended. It was only a logical consequence that the social aspect of Tumblr become more and more irrelevant for me over time.

These days I have assorted people that I follow and interact with, but apart from that I have completely disabled the anonymous message system on Tumblr. If people want to interact or talk to me, they can do that over Facebook which I also find a lot more personal than writing over the Tumblr messaging system. 

Have you had to deal with any copyright issues? Yes of course. Even if the majority of artists that I have featured in the past years either don’t care or are happy to be featured, there will always be people who are negative.

I’m not saying this because I don’t want to give people the freedom to decide over their pictures or because I intend to take this decision from them –  I’m always willing to take a picture down when asked. It’s more that I had to realize that the people who reacted negatively to Neuromaencer (and it’s only been a handful of people in all these years) usually did this in a threatening or offensive way and on a personal level. Usually I just take these pictures down immediately adn that’s the end of the story.

Without exception. these people were mainly Tumblr artists who have taken the entire thing on a personal level and have fellt threatened.

[EDITOR’S NOTE: Marine Soyez, Art Director for Pixelis discusses in more detail problems associated with copyright law.]

Image copyright issues are a legal grey area that are discussed on a very emotional & far too personal level especially on the internet and it makes certain people feel like they have to guard over ‘their’ artwork like watchdogs no matter who approaches it or what is done with it. 

Generally, I am trying to stay out of the entire copyright discussion, and so far I haven’t really had any serious problems with this approach. On the contrary, I’m doing my best to blog as transparently as possible, crediting the original sources and tracing every picture that I find back to its originator.

I am putting a lot of effort into curating other people’s artwork properly, and I think Neuromaencer is really becoming a platform people (originators and consumers) know and trust.

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You’ve used the same 4-column layout and logo since you started. Were you thinking long-term back then or did you just get lucky by choosing a layout and logo that had a lasting ‘timeless’ appeal? Well I think I’ve always had a sense for timeless things. Growing up I would help my father (who is a designer) with questions in regard to graphic design and typography. He taught me the basics of graphics and supported me in drawing, making collages and being creative in general. We always used to have a ton of art and graphic design books at home and I guess that’s where I got it from. I never went to art school or anything like that.

But back to ‘timelessness’, I especially don’t like things that have a cheap look or feel or seem thoughtless, and I think this is applicable to my entire artwork. I am very perfectionist when it comes to visual matters. It has nothing to do with luck but rather with a trained, precise view of how things should look like, paired with an intuitive knowledge of how things look ‘right.’ Sometimes it’s about how many millimeters a font is separated from an image, no detail is irrelevant and the human eye is ruthless (especially when it’s trained).

And finally, what are a few of your favorite science fiction sources?

If your blog requires serious interaction with your main website such as blog posts that allow for one-click shopping, then using the same CMS makes integration easier.

If you’ve already created a blog and later launched a website selling a product, it’s might not be necessary to move your blog over, especially if it’s easier to create a blog template that meshes with your main website.