72. William Channer on How to Build a Successful Podcast & Reconsidering Your Comments Section

Designer, founder and journalist, William Channer has +10 years experience enabling and inspiring startups through apps, books and podcasts on advertising, business, design and technology.

71. Roberto Cruz Niemiec on How Architecture Affects Branding, Collaboration & Blog Etiquette 101

Vice President at Cannon Design and curator of ArchAtlas, Roberto Cruz Niemiec has +20 years experience manifesting his client’s brand image and philosophy through architecture & design.

70. Andrei Robu on Typeverything, Paul Rand’s Theory on Consumer Conditioning & Your Branding Strategy

Design director, artist and creator of Typeverything, Andrei Robu has +15 years experience designing logos, typography and packaging design to build brand identity. Typeverything began in Feb 2011 and now has over 100,000 followers. How did you grow… Read More

54. Sophie Andresen, Curator of Neuromaencer

With a small army of 30,000 followers and growing, Sophie Andresen, the Owner and curator of Neuromaencer has +4 years experience collaborating with up-and-coming artists to create an online science fiction world for creatives and aficionados.

If your blog requires serious interaction with your main website such as blog posts that allow for one-click shopping, then using the same CMS makes integration easier. If you’ve already created a blog and later launched a website… Read More

Email remains a more effective way to acquire customers than social media. Nearly 40 times that of Facebook and Twitter combined. The Golden Age of Bullshit by Bob Hoffman

When someone chooses to share your content, this demonstrates two things. 1) The reader has found enough value in your content to recommend it to the people he or she knows. 2) Now more people are likely to… Read More

There are people (in advertising) that believe that consumers are ‘in love’ with brands. They believe consumers want to have ‘relationships’ with brands. They want to have ‘personal experiences’ and be ‘personally engaged’ with brands. There are people… Read More

Likes and favorites are certainly great forms of engagement. They show that your audience is interested and appreciates whatever it is that you’re sharing. However, liking a post is very different than clicking a link. Certainly, the more… Read More

A study looking specifically at consumer attitudes found that consumers who had been asked to evaluate products individually, and were then told that their peers had evaluated the same products negatively, were heavily influenced by what they heard…. Read More

Having a home button (on your website) in sight at all times offers reassurance that no matter how lost I may get, I can always start over, like pressing a Reset button. Made by Furnace

If 90% of your traffic is coming from Facebook, then what would you do if Facebook’s next policy change tampers with your traffic flow? If Google search (paid and organic) makes up 90% of your traffic, then what… Read More

An intriguing aspect of our willingness to follow the flock is that we don’t actually need to see the flock ourselves: it’s enough for someone to tell us what the flock is doing. Consumer.ology by Philip Graves

Usability means making sure something works well, and that a person of average ability or experience can use it for its intended purpose without getting hopelessly frustrated. Made by Furnace

If consumers find something that works, they stick to it. Once we find something that works — no matter how badly — we tend not to look for a better way. We’ll use a better way if we… Read More

Much of our web use is motivated by the desire to save time. As a result, web users tend to act like sharks. They have to keep moving or they’ll die. Made by Furnace

Disturbingly provocative pictures can be beautiful and artistic. Those visuals help get people’s deepest emotions out. Brand Jam by Marc Gobé

6 imperatives for a killer tumblr: 1) Quality Content: I only share what I and my followers like 2) Infinite scroll: the only buttons I push are ‘Like’ & ‘Reblog’3) ‘Like’ & ‘Reblog’ buttons on every post on… Read More