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69. Igor du Besset on Brand Activation, Strategic Planning as a Foundation & ‘Nothing Is Sacred’

Account Manager for CBA, Igor du Besset has +3 years experience working with brands to ensure consumers interact positively with their brand at all the different consumer touchpoints.

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 Posted on January 21, 2015 by Joshua Smith

 interview

     account managers, advertising, bongrain, brand activation, branding, brazil, cba, europe, france, igor du besset, interviews, lacoste, lipton, mcdonalds, men, nestle, packaging design, paris, piola, sfr, smartbox, summer, Track 6 Become independent, tropicana, truvia, unicef

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