Digital Account Executive for Being, a network of TBWA and Omnicom, Paul Johanet has +3 years experience working with brands to create their brand identity through digital campaigns. How does your job fit into the advertising process? I’m the link between strategic planners, art directors, creative directors, copywriters, web developers and the client. I begin by … Continue reading 52. Paul Johanet, Digital Account Executive
53. Julien Hérisson, Freelance Artistic Director
Freelance Art Director, Julien Hérrison has +7 years experience helping brands portray their unique selling proposition and distinguish themselves from their competitors. How does your job fit into the advertising process? I find ideas for brands – mostly parity products such as food products(products/services that are not different than their competition). I manage advertising campaigns from idea … Continue reading 53. Julien Hérisson, Freelance Artistic Director
54. Sophie Andresen, Curator of Neuromaencer
With a small army of 30,000 followers and growing, Sophie Andresen, the Owner and curator of Neuromaencer has +4 years experience collaborating with up-and-coming artists to create an online science fiction world for creatives and aficionados. What is Neuromaencer? I started Neuromaencer in October 2011 when I was 19 and very heavily influenced by William Gibson’s cyber punk … Continue reading 54. Sophie Andresen, Curator of Neuromaencer
56. Karen Rudel, Owner of Sight Seeker’s Delight
Karen Rudel, owner of Sight Seeker’s Delight and contributor to the book My Paris Stories: Living, Loving, Leaping without a net in the city of Lights., one of the top guided walking tour companies in Paris, has +9 years’ experience designing and orchestrating walking tours. A few Sight Seeker’s Delight facts: I’m an Jewish/American Francophile living in … Continue reading 56. Karen Rudel, Owner of Sight Seeker’s Delight
57. Kevin Knight, President of Expatriate Party
Entrepreneur and president of Expatriate Party SAS in Paris, France, Kevin Knight has +7 years’ experience building online communities, organizing social networking events and publications to connect people and, more recently, helping expatriates find jobs in Paris. What is Expatriate Party? Expatriate Party is divided into three major activities: Online Expatriate community - 18,000+ members … Continue reading 57. Kevin Knight, President of Expatriate Party
58. Thomas Yve, Art Director
Art Director for Being, Thomas Yve has +5 years experience creating visual identities and packaging designs for brands. How does your job fit into the branding process? I work mostly on visual identity: creating or refreshing logos, typography, and packaging designs – general and limited edition. Once I learn we’ve won a new client, and BEFORE … Continue reading 58. Thomas Yve, Art Director
59. Derek Sivers on Charitable Trusts, Pre-Internet Guerilla Marketing & Becoming a Semi-Expert
Author of Anything You Want, and founder of Go To Launch, Derek Sivers has 10+ years experience running businesses and helping entrepreneurs succeed. What’s an important lesson you learned while building your business plan for woodegg? Start small. See if people are really interested enough to open their wallets and buy something, before you invest too much … Continue reading 59. Derek Sivers on Charitable Trusts, Pre-Internet Guerilla Marketing & Becoming a Semi-Expert
60. Emmanuel Lorry on Brand Risk, Photoshop Limitations & Unscrupulous ‘Web Designers’
Creative Art Director for CB'a, Emmanuel Lorry has +6 years’ experience helping brands create advertising, product design, and brand activation campaigns. How does your job fit into the advertising process? I’m responsible for choosing the type of art used in advertising, product packaging design and brand activation campaigns, launching a new brand, or refreshing or … Continue reading 60. Emmanuel Lorry on Brand Risk, Photoshop Limitations & Unscrupulous ‘Web Designers’
61. Léa Stagnaro on Brand Activation vs Traditional Advertising & Managing Multiple Products
Account Manager for CB'a, Léa Stagnaro has +4 years experience helping brands maximize exposure during their product’s peak sales times during the year. How does your job fit into the advertising process? I work mainly on brand activation for food brands and mass market. These brands usually have 2 or 3 peak sales times during … Continue reading 61. Léa Stagnaro on Brand Activation vs Traditional Advertising & Managing Multiple Products
62. Eric Auvinet on Visual vs Text-based Ads, The ‘Perfect’ Woman & Consumer Testing
Copywriter for JWT, Eric Auvinet has +15 years experience mastermining the ideas and copy behind advertising campaigns. What’s your creative process for coming up with an idea from the brief? The first thing I do is to find a nice quiet place to compare ideas. Many agencies have a ‘creative room’ specifically reserved for idea … Continue reading 62. Eric Auvinet on Visual vs Text-based Ads, The ‘Perfect’ Woman & Consumer Testing
63. Samantha Bilodeau on Data Mining Techniques & How To Predict Consumer Behavior
Data Miner for Ogilvy Paris, Samantha Bilodeau has +10 years experience analyzing data and helping brands discover their consumers on a deeper level. How does your job fit into the advertising process? Data mining is typically one of the first things brands want done, either as a prerequisite to an advertising or marketing campaign or … Continue reading 63. Samantha Bilodeau on Data Mining Techniques & How To Predict Consumer Behavior
64. Lewis Chalas on Digital Advertising, The Consumer Journey and The Power of ‘Click Here!’
Digital Coordinator for Group M and Co-founder of Razzia.co, Lewis Chalas has +6 years experience working with brands to most effectively reach consumers through digital media. How does your job fit into the advertising process? The commercial team creates the creative brief with the client and then hands it off to me. My job is to study … Continue reading 64. Lewis Chalas on Digital Advertising, The Consumer Journey and The Power of ‘Click Here!’
65. Olga Samama on Tour de France, Street Marketing vs Advertising and Risky Business Models
Brand Activation Consultant for CBA, Olga Samama has 13+ years experience working with brands to organize strategic marketing and brand activation campaigns to maximize media exposure and touch as many consumers as possible. How does your job fit into the branding process? I work with brands to do brand activation. Brand activation is a marketing program focused … Continue reading 65. Olga Samama on Tour de France, Street Marketing vs Advertising and Risky Business Models
66. Julien Chesné on When Good Visuals Meet Bad Ideas & Why Consumers Don’t Have Misconceptions
Art Director for JWT, Julien Chesné has +8 years experience working with brands to build powerful advertising campaigns. How do you know when you have a winning idea? Everybody can be creative. But the hardest part of being creative is keeping your idea alive and developing it as it makes its way through the creative process … Continue reading 66. Julien Chesné on When Good Visuals Meet Bad Ideas & Why Consumers Don’t Have Misconceptions
67. Damien Sterbecq on Strategic Planning & The Collision Between Uber and The Parisian Taxis
Business Director of Brand Activation and Digital for Cb’a, Damien Sterbecq has 20+ years experience helping brands succeed in product packaging, retail and digital: the three main consumer touch points. How does your job fit into the branding process? CB’a is the brand activation and design agency specializing in the three consumer relationship touch points: … Continue reading 67. Damien Sterbecq on Strategic Planning & The Collision Between Uber and The Parisian Taxis
68. Rares Vidican on Ad Blocking Software, Creating A Digital Media Strategy & The Intricacy Of Digital Ads
Team Leader and Tracking and Data Manager for Group M, Rares Vidican has +5 years experience creating, tracking and managing the analytics for media plans and digital campaigns. How does your job fit into the advertising process? My job is to manage the analytics of digital campaigns – websites, mobile, television commercials, etc. I set up, … Continue reading 68. Rares Vidican on Ad Blocking Software, Creating A Digital Media Strategy & The Intricacy Of Digital Ads
69. Igor du Besset on Brand Activation, Strategic Planning as a Foundation & ‘Nothing Is Sacred’
Account Manager for CBA, Igor du Besset has +3 years experience working with brands to ensure consumers interact positively with their brand at all the different consumer touchpoints. How does your job fit into the advertising process? I am the link between CBA’s clients and its creative teams. I work a lot on product packaging … Continue reading 69. Igor du Besset on Brand Activation, Strategic Planning as a Foundation & ‘Nothing Is Sacred’
71. Roberto Cruz Niemiec on How Architecture Affects Branding, Collaboration & Blog Etiquette 101
Vice President at Cannon Design and curator of ArchAtlas, Roberto Cruz Niemiec has +20 years experience manifesting his client’s brand image and philosophy through architecture & design. How does architecture & design fit into the branding process? Architecture and design are integral to the branding process. Architecture works on two levels. Your office sends an architecture … Continue reading 71. Roberto Cruz Niemiec on How Architecture Affects Branding, Collaboration & Blog Etiquette 101
72. William Channer on How to Build a Successful Podcast & Reconsidering Your Comments Section
Designer, founder and journalist, William Channer has +10 years experience enabling and inspiring startups through apps, books and podcasts on advertising, business, design and technology. How and why did you start Dorm Room Tycoons (DRT)? My co-founder and I started DRT while in university in order to get my hands on information we normally couldn’t … Continue reading 72. William Channer on How to Build a Successful Podcast & Reconsidering Your Comments Section
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