What makes a great event is great promotion and a press kit will help dispel every component of your brand. Event promotion should consist of press releases, emails and phone calls. The event should receive coverage on TV,… Read More

Most broadcast stations have a public service quota to fill. If your event helps the greater good, creating a short radio spot will not only gain free advertising, but will convey the not for profit essence of your… Read More

Give your event a landing page, website and/or social media profile. In terms of digital marketing, the event should have it’s own social media pages and allow for sharing and RSVPs. Include key messages and constant updates to… Read More

Capturing and providing pictures of your event, your products or whatever else works with what your event revolves around will increase your chances of media sharing information about your event. Digital images will increase the shareability and search… Read More