What makes a great event is great promotion and a press kit will help dispel every component of your brand.

Event promotion should consist of press releases, emails and phone calls. The event should receive coverage on TV, radio, print and online if a press release is sent out before and after an event.

The press kit distribution is crucial to your media contacts receiving all necessary information, as well as a personal invitation to the event.

Most broadcast stations have a public service quota to fill. If your event helps the greater good, creating a short radio spot will not only gain free advertising, but will convey the not for profit essence of your event.

Don’t have a philanthropic element to your event? It’s the perfect incentive to team up with one and give back to your community.

Give your event a landing page, website and/or social media profile.

In terms of digital marketing, the event should have it’s own social media pages and allow for sharing and RSVPs.

Include key messages and constant updates to inform and attract.

This is your outlet to drive the media and customers attention in order to drive attendance and sales.

Capturing and providing pictures of your event, your products or whatever else works with what your event revolves around will increase your chances of media sharing information about your event.

Digital images will increase the shareability and search visibility, while giving your audience a visual connection to your event, as if they were there.