A swipe file is your archive of advertisements and websites that convinced you to buy or sign-up for something so that you can analyze why it convinced you to buy.
Entrepreneurs will aggressively say no to what their consumers want because they have a fixed idea of what they’re going to build.
NEVER ask people ‘WOULD you buy my product/service.’ Polite people will give you ‘the mom response’: ‘Oh, that’s such a great idea! I would totally buy it!’ But when put on the spot will come up with excuses not to.
As an entrepreneur, you need to be very confident in your ability to generate ideas and opportunities. If you only have one idea, don’t start a business. Why? Because even if you launch your business and protect it until you lunch, as soon as you’re successful you’re going to have ten people trying to copy it.
Your customers – or your competitor’s customers – are already out there telling you what they want. You just have to actually go look. It could be on Amazon, Facebook, Twitter, searching for (your competitor) + ‘sucks.’