13 important lessons from this video:
Loss Aversion: we hate losing what we’ve got.
When we copy, we justify it. When others copy, we villify it.
Most of us have no problem with copying – as long as we’re the ones doing it.
62% of all patent lawsuits are now over software.
Estimated wealth lost is half a trillion dollars: $500,000,000,000.
It’s not just 26 letters in the English alphabet, a brand font has to have a personality; it has to be read by a five year old as much as by an 80 year old; it has to be used in print and screen – large and small – on devices that haven’t even been invented yet.
It’s important to understand the history of typography.
Not every graphic designer knows this, but it’s very important because typography evolves alongside technology, and the shape of typography is created by technology.
We now have millions of different types, but not all of them are good.
Technology allows for participation and interaction.
It thus follows that creative ideas that wish to leverage technology must find ways of offering participation and interaction.
Cue the rise of the participative idea.
An astounding amount of what the experts and what the pundits and geniuses have told us about advertising and marketing and media in the last ten years has turned out to be bologna.
Radical changes in technology was supposed to augur radical changes in consumer behavior.
As far as I can tell they have resulted in small to moderate changes at most.
Technology gets better everyday.
That’s fine. But most of the time all you need is a stick of gum, a pocket knife and a smile.
Web developers do all of the messy, behind the scenes work, creating the engine that drives the functionalities and user interface.
They create the very essence of a website or webapp, working with a variety of technologies, the database, cloud services, servers of all sorts…
Your creative imagination will always be greater than the technology at your disposal.
Design is the most important part of technology; the more things are changing or improving, the better the design needs to be to allow consumers to understand, appreciate, and apply the technology.
The curve of a phone tells a consumer more about it than the numbers of pixels and gigs the phone has.