Different music can change the mood of an ad entirely. The right track can take a commercial to another level. Often a great ad will promote (or re-promote) a song to chart-topping status. Advertising Concept Book (Second Edition) by… Read More

It always amazes me that while music can transform itself to appeal to the emotional aspirations of one generation to the next, consumer brands are just frozen in their history. Brand Jam by Marc Gobé