street event | How to Shape Human Behavior

A street event is created. It goes on the Internet. And from there, it is turned back into a TV commercial. Any activity can feed into any other. Interactions of this sort take place in every direction. Any… Read More

Leave a Comment

Posted on September 15, 2013 by Joshua Smith

branding, customer relationship management, inspiration, jean marie dru, rebrand, street event

Promotional events become advertising that generates press commentary that gets picked up on social networks. These different interactions are not haphazard and need to be managed. Jet>Lag by Jean-Marie Dru

Leave a Comment

Posted on August 28, 2013 by Joshua Smith

advertising, branding, jean marie dru, public relations, rebrand, social networking, street event