Strategic Planner for Brand Union and one of the co-creators of Distilleurs.fr, Nicolas Minisini has +6 experience seeking, compiling and interpreting information about his client’s industries to better understand their target consumer demographic and how the brand can best reach them. Continue reading “151. Nicolas Minisini of Brand Union on Branding, Whiskey & Epicurean Culture”
Creativity is one of the most unforgiving of careers.
It’s brutal. It rewards without question and it punishes remorselessly.
It doesn’t take prisoners and it has no respect for reputation.
And the longer you go on doing it, the harder it gets.
Brilliant one minute, tragic and vulnerable the next.
The advertising agency business has gotten terribly conglomeratized and consolidated, and I don’t think that’s doing the agency, the employees of the agencies, and the clients of the agencies’ business any favors.
Success is not obtained overnight. It comes in installments; you get a little bit today, a little bit tomorrow until the whole package is given out. The day you procrastinate, you lose that day’s success.
42. Ivan Pejcic, Strategic Planner
Strategic Planner for Ogilvy, Ivan Pejcic has +9 years experience inspiring outstanding advertising campaigns while acting as a truth-keeper and diving into the consumer’s mindset and understand how consumers feel and interact with the brand. Continue reading “42. Ivan Pejcic, Strategic Planner”