The main responsibility of strategic planners is to dive into the consumer’s mindset and understand how consumers feel and interact with the brand. 41. John Foland, Web Developer & Entrepreneur

No matter what you’re creating, a single vision is fundamentally important. It is the driving force of every project. Every project needs someone in charge with a crystal-clear vision. Hegarty on Creativity by Sir John Hegaty of BBH

You should define a clear, concrete, and actionable objective. ‘Changing the mind of the consumer’ is too generic and isn’t active enough. Brands need to know what precisely you want your consumer to do. 42. Ivan Pejcic, Strategic… Read More