The main responsibility of strategic planners is to dive into the consumer’s mindset and understand how consumers feel and interact with the brand.
Tag: strategic planner
No matter what you’re creating, a single vision is fundamentally important. It is the driving force of every project.
Every project needs someone in charge with a crystal-clear vision.
You should define a clear, concrete, and actionable objective.
‘Changing the mind of the consumer’ is too generic and isn’t active enough.
Brands need to know what precisely you want your consumer to do.