198. How to Tell Stories that Motivate, Inspire, Move, and Change People

26 takeaways from this video:

Storytelling is the most powerful form of communication ever invented. Through stories we learn, entertain, communicate, and socialize with each other. Hegarty on Creativity by Sir John Hegaty of BBH

In advertising, the best partnerships are usually those formed between art director and writer. The reason for this is in their job titles: Art directors think visually. Writers think in terms of narrative. Hegarty on Creativity by Sir John… Read More

Rather than simply stating the facts most advertisers typically embed their message into creative contextual devices that evoke feelings and bypass rational resistance. This is why advertisers use stories, poems, slogans, songs, jokes, pictures, symbols, characters, roles, and… Read More

The conscious mind will leap to conclusions, forming a coherent narrative based upon partial information. This strong tendency to draw conclusions from incomplete information is a cognitive rule called ‘what you see is all there is.’ Consistency and… Read More

Confidence depends on the quality of the story they can tell. So it’s not surprising that one of the hottest new forms of advertising is ‘Branded Content.’ Increasingly advertisers are choosing to spend their investments often in the… Read More

You can have a great product, but a compelling story puts the company into motion. If you don’t have a great story it’s hard to get people motivated to join you, to work on the product, and to… Read More

If your idea is profound enough, it could change the course of history. Just make sure you share it with the world. Hegarty on Creativity by Sir John Hegaty of BBH

Storytelling is fundamental to the way we receive and take in information. Sir John Hegarty for The Blank Sheet Project

White lies, why not? Fake it until you make it. Boost yourself. Don’t tell boring stories about yourself for no reason at all. Spice up the conversation a little bit. Frederik and Magnus of Snask for Creative Mornings

Brands began because somebody loved to do something, because of humor or love or irony. As the brand grows they try to tell that story to people who may not be familiar with the brand’s origins. So we,… Read More