How many of us recognize that we have been influenced by an advert or the actions of a salesperson? Even where we can grudgingly acknowledge their presence, most of us prefer to believe that a salesperson’s involvement was… Read More

Light levels have an effect on brain chemistry: light regulates the body clock and is associated with the release of serotonin, which plays an important role in the regulation of mood, anger, and aggression. Consumer.ology by Philip Graves

Generally, when consumers are exposed to products and their advertisements, they don’t perceive a personal ‘need’ for the product, nor do they intend to buy it. Because so many individuals are not actively seeking information about products, stimulating… Read More