Our brand name Igor eliminates the need for advertising, PR, and sales calls. We get a ridiculous amount of press, because when journalists search our field they see lots of bland names and then spot Igor and think… Read More

Some think that the availability of the dotcom name should lead the brand-naming process, and if it’s not available not to use the name. Having the name.com is seen as the prize. I don’t see it as a… Read More