Television advertisements in the middle of an exciting sports game are rated more highly than when the game lacks suspense. Consumer.ology by Philip Graves
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Posted on April 13, 2014 by Joshua Smith
advertising, branding, consumer insight, emotional branding, football, influence, misconceptions, persuasion, philip graves, serie tv, soccer, sports, television
One of the paradoxes of the Internet is that, although it rewards celebrity stories and videos of kittens playing with yarn, it also rewards sites that go narrow and deep. The reason is technological. While there aren’t as… Read More
Posted on April 9, 2014 by Joshua Smith
branding, business model, celebrity, expertise, influence, inspiration, john cassidy, journalism, kittens, music, newyorker, nsa, nsa spying, persuasion, sports
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