One of the greatest threats we face is simply put – bullshit.

We’re drowning in it. We’re drowning in rhetoric that is just true enough not to be a lie.

Bob Hoffman on The Golden Age of Bullshit citing speechwriter John Lovett

It’s not that words like ‘went’ or ‘cut’ are particularly boring, but they do miss the opportunity to describe how someone/someething went or cut.

For example:
Went: slid, bounced, waddled, jetted…
Cut: hack, dissect, bite, saw…

Note, too, that verbs like these create faster pictures than adjectives.

At the very least, compare and contrast by taking any words like ‘great’ and ‘tasty’ out (of your copy) before putting them back in.

As a definite rule, honest humanity beats phony every time.