One of the greatest threats we face is simply put – bullshit.
We’re drowning in it. We’re drowning in rhetoric that is just true enough not to be a lie.
Every time you come across a long or fancy word in your writing, spend 15 to 30 seconds to think of a one-syllable version.
It’s not that words like ‘went’ or ‘cut’ are particularly boring, but they do miss the opportunity to describe how someone/someething went or cut.
Went: slid, bounced, waddled, jetted…
Cut: hack, dissect, bite, saw…
Note, too, that verbs like these create faster pictures than adjectives.
At the very least, compare and contrast by taking any words like ‘great’ and ‘tasty’ out (of your copy) before putting them back in.
As a definite rule, honest humanity beats phony every time.