speech writing | How to Shape Human Behavior

One of the greatest threats we face is simply put – bullshit. We’re drowning in it. We’re drowning in rhetoric that is just true enough not to be a lie. Bob Hoffman on The Golden Age of Bullshit citing speechwriter John… Read More

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Posted on June 20, 2014 by Joshua Smith

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advertising, bob hoffman, communication, copywriting, influence, john lovett, marketing, misconceptions, persuasion, propaganda, public relations, speech writing

People don’t believe facts; they believe ‘experts.’ Bob Hoffman on The Golden Age of Bullshit citing Daniel Kahneman, Nobel prize winner

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Posted on April 19, 2014 by Joshua Smith

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advertising, bob hoffman, communication, consumers, copywriting, customer relationship management, daniel kahneman, influence, marketing, misconceptions, nobel prize, persuasion, propadanda, public relations, speech writing

Every time you come across a long or fancy word in your writing, spend 15 to 30 seconds to think of a one-syllable version. Advertising Concept Book (Second Edition) by Pete Barry

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Posted on April 12, 2014 by Joshua Smith

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advertising, communication, consumers, copywriting, influence, persuasion, pete barry, speech writing

It’s not that words like ‘went’ or ‘cut’ are particularly boring, but they do miss the opportunity to describe how someone/someething went or cut. For example: Went: slid, bounced, waddled, jetted… Cut: hack, dissect, bite, saw… Note, too,… Read More

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Posted on April 10, 2014 by Joshua Smith

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advertising, branding, copywriting, influence, perspective, persuasion, pete barry, speech writing

At the very least, compare and contrast by taking any words like ‘great’ and ‘tasty’ out (of your copy) before putting them back in. As a definite rule, honest humanity beats phony every time. Advertising Concept Book (Second… Read More

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Posted on April 9, 2014 by Joshua Smith

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advertising, branding, communication, copywriting, influence, persuasion, pete barry, speech writing

How to Shape Human Behavior

Improve your soft skills, build negotiation strength & control your career.