221. Critical Thinking: How The Stories You Tell Yourself Determine Your Perspective

Published in 2013 by Penguin Books, Timothy Wilson‘s book Redirect: Changing The Stories We Live By offers practical advice on being happier and more successful, from parenting to PTSD to teen pregnancies to drug and alcohol abuse and more…

128. Sex & Love: Interpreting Body Language & Non-Verbal Flirting Cues

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90. Human Resources Management: Social-Engineering in the 20th Century

http://www.openfilm.com/v/27189?c1=0x54abd6&c2=0x006699 35 Important takeaways from this documentary: You need to login to view the rest of the content. Please Login. Not a Member? Join Us

78. Human Resources Management: Recruitment From Application To Offer (Pt. 1)

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Advertising today seems less interested in psychology and the social sciences than it was in the era of the early Mad Men episodes. This seems absurd to me. 44. Rory Sutherland, Vice-Chairman of Ogilvy

One of the problems with advertising experts is that they have a free pass. They go around to conferences, they talk to the press, they write stupid blogs, and they make profound and confident statements about the advertising… Read More

You can be conditioned through advertising to choose logically inferior options. We can even become conditioned to find great pleasure in things that harm us. 7 unconscious errors we make when buying brands by Douglas Van Praet

Nudge theory is very important because it says big problems can be solved by human-centered marketing thinking. That’s why it’s vitally important for us to make noise about marketing’s ability to come up with solutions to problems. 44…. Read More

Participation inequality. It’s well known that when it comes to people’s digital behaviours, not everyone wants to participate. And that not everyone wants to participate equally. The theory of Participation Inequality states that in most online communities: 90%… Read More

A lot of our behavior and opinions are undertaken to avoid cognitive dissonance. We want to feel good about ourselves and we desperately go around constructing stories that prop up that belief. Rory Sutherland – The next revolution will be… Read More

The theory that people want to engage with brands online and share their enthusiasms with their friends and that their friends will share their enthusiasms with other friends through social media channels has turned out to be an… Read More

In the traditional ad business, we’re always reminding our client that consumer behavior is not rational. We lecture them on emotion as a factor on buying decisions and brand preferences. We explain to them that an ad is… Read More

Questions inadvertently tell people what to think about. Raising something as a question pushes it into the conscious mind for a conscious response. It frequently makes a presumption about how relevant or interesting that issue is to the… Read More

An astounding amount of what the experts and what the pundits and geniuses have told us about advertising and marketing and media in the last ten years has turned out to be bologna. Radical changes in technology was… Read More

Detail what your potential consumers can gain and avoid losing by investing in your product. Do that and you’ll get more sales. How to persuade people to pay you more for what you do by Derek Halpern

Creating the appropriate mood around a product – be it by staging an exciting event, wrapping a ‘hot’ celebrity around it, giving it to people when they’re having fun doing something else, or making them feel they’ve got… Read More

Make your customers value your product or service more just by changing the way you ask for the sale. How to persuade people to pay you more for what you do by Derek Halpern

(Concerning hotels) If consumers have a bad check-in experience, they spend their stay confirming that the hotel is bad. If consumers have a good check-in experience, they spend their stay confirming that the hotel is good. Rory Sutherland – The… Read More

All human behavior is heavily influenced by the environment. Humans interact with and respond to their environment far more than we are aware of at a conscious level. If you want to change your own or someone else’s… Read More

Consumers are more enticed by ‘50% extra free’ than they are to ‘33% off.’ A bonus is a different behavior to a bribe. If you have to bribe people to buy your product it’s not an unreasonable assumption… Read More