Published in 2013 by Penguin Books, Timothy Wilson‘s book Redirect: Changing The Stories We Live By offers practical advice on being happier and more successful, from parenting to PTSD to teen pregnancies to drug and alcohol abuse and more…
17 important takeaways from this video:
One of the problems with advertising experts is that they have a free pass. They go around to conferences, they talk to the press, they write stupid blogs, and they make profound and confident statements about the advertising… Read More
A lot of our behavior and opinions are undertaken to avoid cognitive dissonance. We want to feel good about ourselves and we desperately go around constructing stories that prop up that belief. Rory Sutherland – The next revolution will be… Read More
In the traditional ad business, we’re always reminding our client that consumer behavior is not rational. We lecture them on emotion as a factor on buying decisions and brand preferences. We explain to them that an ad is… Read More
Questions inadvertently tell people what to think about. Raising something as a question pushes it into the conscious mind for a conscious response. It frequently makes a presumption about how relevant or interesting that issue is to the… Read More
An astounding amount of what the experts and what the pundits and geniuses have told us about advertising and marketing and media in the last ten years has turned out to be bologna. Radical changes in technology was… Read More
Creating the appropriate mood around a product – be it by staging an exciting event, wrapping a ‘hot’ celebrity around it, giving it to people when they’re having fun doing something else, or making them feel they’ve got… Read More
(Concerning hotels) If consumers have a bad check-in experience, they spend their stay confirming that the hotel is bad. If consumers have a good check-in experience, they spend their stay confirming that the hotel is good. Rory Sutherland – The… Read More
All human behavior is heavily influenced by the environment. Humans interact with and respond to their environment far more than we are aware of at a conscious level. If you want to change your own or someone else’s… Read More
Consumers are more enticed by ‘50% extra free’ than they are to ‘33% off.’ A bonus is a different behavior to a bribe. If you have to bribe people to buy your product it’s not an unreasonable assumption… Read More
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