When it comes down to a real purchase decision, the unconscious mind’s desire to avoid risks can often make the choice of something new feel far less appealing.
Consumer.ology by Philip Graves
Advertising of yesteryear favored people with literary backgrounds. Literary is still important, but so is philosophy and psychology – being able to understand how people think and rationalize.
If consumers pick up on a message they will unconsciously seek evidence to support it.
Consumer.ology by Philip Graves