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Tag: social psychology

April 2, 2014 Joshua Smith interview

When it comes down to a real purchase decision, the unconscious mind’s desire to avoid risks can often make the choice of something new feel far less appealing.

Consumer.ology by Philip Graves

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March 25, 2014 Joshua Smith interview

Advertising of yesteryear favored people with literary backgrounds. Literary is still important, but so is philosophy and psychology – being able to understand how people think and rationalize.

Isabelle Nancy, Account Manager for JWT

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March 23, 2014 Joshua Smith interview

If consumers pick up on a message they will unconsciously seek evidence to support it.

Consumer.ology by Philip Graves

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Joshua SMITH
Joshua SMITH
VP Enterprise Sales & Client Relations
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