social psychology | How to Shape Human Behavior

When it comes down to a real purchase decision, the unconscious mind’s desire to avoid risks can often make the choice of something new feel far less appealing. Consumer.ology by Philip Graves

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Posted on April 2, 2014 by Joshua Smith

business model, cognitive bias, consumers, graphic design, heuristics, package design, philip graves, product design, sales ambassador, seduction, social psychology, sociology, unconscious, user experience, web design

Advertising of yesteryear favored people with literary backgrounds. Literary is still important, but so is philosophy and psychology – being able to understand how people think and rationalize. Isabelle Nancy, Account Manager for JWT

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Posted on March 25, 2014 by Joshua Smith

account manager, advertising, customer loyalty, customer relationship management, europe, france, jwt, literary, literature, mad men, paris, philosophy, psychology, social psychology, sociology

If consumers pick up on a message they will unconsciously seek evidence to support it. Consumer.ology by Philip Graves

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Posted on March 23, 2014 by Joshua Smith

advertising, branding, cognitive bias, communication, consumers, heuristics, influence, persuasion, philip graves, public relations, social networking, social psychology, sociology