How to Shape Human Behavior

advertising, competitive advantage, consumers, creative brief, influence, inspiration, marketing, misconceptions, persuasion, photography, press release, public relations, sir john hegarty, social media, social networking, web design

Stay open to new ideas, new places, and new people will feed your creative soul. Lack of inspiration may be just another way of saying lack of experience. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 18, 2014 by Joshua Smith

advertising, bbh, branding, business model, communication, competitive advantage, creative brief, creativity, design, emotional branding, graphic design, illustration, innovation, inspiration, marketing, packaging design, photography, product design, sir john hegarty, social networking, typography, web design

Storytelling is the most powerful form of communication ever invented. Through stories we learn, entertain, communicate, and socialize with each other. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 16, 2014 by Joshua Smith

advertising, bbh, branding, communication, competitive advantage, consumers, customer relationship management, emotional branding, industry analysis, influence, innovation, inspiration, marketing, persuasion, sir john hegarty, social media, social networking, storytelling, youtube

For most of us, anger amounts to stress, and the worst type of stress at that. But for artists, anger can be a positive force. If focused and channeled into a piece of work, it is capable of… Read More

Posted on July 11, 2014 by Joshua Smith

art, artists, bbh, branding, communication, creativity, design, discipline, emotional branding, emotions, entrepreneur, freelance, graphic design, innovation, inspiration, marketing, photography, product design, sir john hegarty, social media, social networking, stress, web design

Facebook’s pages platform reaches only six percent of a brand’s followers; and it’s headed down to one to two percent. If businesses want to make sure that people see their content, the best strategy is, and always has… Read More

Posted on July 8, 2014 by Joshua Smith

advertising, advertising week, blogging, bob hoffman, communication, consumers, customer relationship management, direct marketing, facebook, influence, linkedin, marketing, misconceptions, persuasion, social influence, social media, social networking

Burn your business cards. Whenever we introduce ourselves to another person, we usually lead with our title – whether it’s on our business card or what we claim ourselves to be. In fact we’re robbing ourselves of some… Read More

Posted on June 27, 2014 by Joshua Smith

business cards, creative mornings, creativemornings, influence, mig reyes, misconceptions, persuasion, sales ambassador, social networking

Recognizing that brands aren’t simply built upon exclusive loyalty but are highly dependent on vast numbers of light, polygamous buyers – and that growth comes from acquiring more of them, not increasingly the loyalty of current buyers –… Read More

Posted on June 25, 2014 by Joshua Smith

blogging, competitive advantage, consumers, customer relationship management, influence, martin weigel, misconceptions, persuasion, sales ambassador, social media, social networking

There are plenty of people who are not very good web developers and not even necessarily good web designers, but they’re good at using the tools available to them, and if their design and message are good enough… Read More

Posted on June 23, 2014 by Joshua Smith

business model, communication, competitive advantage, influence, persuasion, social networking, user experience, viral, web design, web development

We draw conclusions based upon how the information is presented—not the actual information itself. An ad for cream cheese that states 95% fat free is more likely to convince us than one that says it contains 5% fat…. Read More

Posted on June 22, 2014 by Joshua Smith

advertising, behavioral economics, cognitive bias, communication, copywriting, cream cheese, douglas van praet, foodie, heuristics, influence, manipulation, marketing, persuasion, propaganda, sales ambassador, social networking

The people LEAST likely to engage deeply are the MOST important for growth. There is a way out of this paradox. But it requires us to embrace two principles: 1) Battle for interest, not attention 2)Fans are actors,… Read More

Posted on June 17, 2014 by Joshua Smith

advertising, business model, competitive advantage, consumers, customer relationship management, industry analysis, marketing, martin weigel, misconceptions, persuasion, public relations, social media, social networking

Running a crowdfunding campaign isn’t just sitting back and watching money come in – it’s a full time job in itself. You have so much to handle because you have to simultaneously manage all aspects of the project… Read More

Posted on June 11, 2014 by Joshua Smith

advertising, business model, communication, consumers, crowdfunding, customer relationship management, design, indiegogo, influence, innovation, inspiration, kickstarter, misconceptions, package design, persuasion, product design, social networking, web design

Advertising is most successful when it seeks to increase penetration, not loyalty. The Participation Paradox by Martin Weigel citing Charles Graham

Posted on June 9, 2014 by Joshua Smith

advertising, brand loyalty, charles graham, competitive advantage, creative briefs, customer loyalty, industry analysis, influence, marketing, martin weigel, misconceptions, persuasion, sales ambassador, social media, social networking

The more we are exposed to a brand the more we like it. The number one drive in human behavior and biology is homeostasis, or the seeking of the same stable, balanced, predictable state. All consumers find a… Read More

Posted on June 4, 2014 by Joshua Smith

advertising, behavioral economics, biology, cognitive bias, competitive advantage, consumer insight, consumers, customer loyalty, customer relationship management, douglas van praet, heurstics, homeostasis, marketing, science, social media, social networking, web design

When was the last time you mentored somebody who was less experienced than you? When was the last time you tried to bring together your community and do things for your community? Mig Reyes – Backwards Advice for… Read More

Posted on June 1, 2014 by Joshua Smith

creative mornings, creativemornings, mentoring, mig reyes, persuasion, social good, social media, social networking

The purpose of marketing is not merely to secure the attention, participation and purchases of the fans alone. Brands depend on retaining and attracting legions of buyers who don’t know our brand well, and don’t buy it very… Read More

Posted on May 31, 2014 by Joshua Smith

advertising, branding, competitive advantage, emotional branding, industry analysis, marketing, martin weigel, misconceptions, public relations, sales ambassador, social media, social networking

Customer touchpoint opportunities are proliferating faster than brands can adapt. With so many platforms on offer, only those brands that pair their products with well-designed services will retain consumers’ affection. This is blurring the lines between products and… Read More

Posted on May 31, 2014 by Joshua Smith

branding, business model, competitive advantage, consumers, customer relationship management, emotional branding, fjord, misconceptions, social media, social networking

When you start to become very good at persuasion, you can use it for good or nefarious purposes. Have a very ethical guideline between: ‘Who do we sell to, and who do we not sell to.’ Ramit Sethi on Google… Read More

Posted on May 26, 2014 by Joshua Smith

advertising, business model, consumers, creative brief, customer relationship management, google talk, integrity, persuasion, ramit sethi, sales ambassador, social networking

Your tool of persuasion might be a paintbrush or a guitar, but it’s your audience’s mind that you really want. Once you’ve captured a corner of that, you’ll have made it. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on May 26, 2014 by Joshua Smith

advertising, analytics, bbh, branding, competitive advantage, consumers, creativity, customer relationship management, emotional branding, industry analysis, innovation, inspiration, sales ambassador, sir john hegarty, social networking, web design

Go after your customers and make them more loyal. Never forget that customer service is relative to expectation. If you create some small unexptected element of surprise for the customer, that will make a huge difference. 44. Rory… Read More

Posted on May 22, 2014 by Joshua Smith