Do small things with great love.

Getting noticed is a prerequisite of any good idea.

Hegarty on Creativity by Sir John Hegaty of BBH

Stay open to new ideas, new places, and new people will feed your creative soul.

Lack of inspiration may be just another way of saying lack of experience.

Hegarty on Creativity by Sir John Hegaty of BBH

Storytelling is the most powerful form of communication ever invented.

Through stories we learn, entertain, communicate, and socialize with each other.

Hegarty on Creativity by Sir John Hegaty of BBH

For most of us, anger amounts to stress, and the worst type of stress at that.

But for artists, anger can be a positive force.

If focused and channeled into a piece of work, it is capable of producing something of great profundity.

Hegarty on Creativity by Sir John Hegaty of BBH

Facebook’s pages platform reaches only six percent of a brand’s followers; and it’s headed down to one to two percent.

If businesses want to make sure that people see their content, the best strategy is, and always has been, paid advertising.

The Golden Age of Bullshit by Bob Hoffman citing Time Magazine and a Facebook spokesperson for Time Magazine

Burn your business cards.

Whenever we introduce ourselves to another person, we usually lead with our title – whether it’s on our business card or what we claim ourselves to be.

In fact we’re robbing ourselves of some really great opportunities.

Recognizing that brands aren’t simply built upon exclusive loyalty but are highly dependent on vast numbers of light, polygamous buyers – and that growth comes from acquiring more of them, not increasingly the loyalty of current buyers – puts the role of the ‘fan’ into proper perspective.

The Participation Paradox by Martin Weigel

There are plenty of people who are not very good web developers and not even necessarily good web designers, but they’re good at using the tools available to them, and if their design and message are good enough their idea or brand gets picked up spread everywhere.

We draw conclusions based upon how the information is presented—not the actual information itself.

An ad for cream cheese that states 95% fat free is more likely to convince us than one that says it contains 5% fat.

The facts are identical but it is the positive spin not the concrete evidence that drives the appeal.

The people LEAST likely to engage deeply are the MOST important for growth.

There is a way out of this paradox. But it requires us to embrace two principles:

1) Battle for interest, not attention

2)Fans are actors, not the audience

The Participation Paradox by Martin Weigel

Running a crowdfunding campaign isn’t just sitting back and watching money come in – it’s a full time job in itself. You have so much to handle because you have to simultaneously manage all aspects of the project – design, brand, promotion, social networking, press, etc.

Listening and being engaged with what people are saying about your product, brand, service, etc. is crucial, especially when trying to raise funds.

Staying active in the comments section and inbox was definitely instrumental in getting funded and continues to be a great way to stay in touch with pledgers.

Advertising is most successful when it seeks to increase penetration, not loyalty.

The Participation Paradox by Martin Weigel citing Charles Graham

The more we are exposed to a brand the more we like it.

The number one drive in human behavior and biology is homeostasis, or the seeking of the same stable, balanced, predictable state.

All consumers find a great deal of comfort and pleasure in what is known and familiar.

When was the last time you mentored somebody who was less experienced than you?

When was the last time you tried to bring together your community and do things for your community?

The purpose of marketing is not merely to secure the attention, participation and purchases of the fans alone.

Brands depend on retaining and attracting legions of buyers who don’t know our brand well, and don’t buy it very often.

The Participation Paradox by Martin Weigel

Customer touchpoint opportunities are proliferating faster than brands can adapt.

With so many platforms on offer, only those brands that pair their products with well-designed services will retain consumers’ affection.

This is blurring the lines between products and services.

James Deakin. Fjord. “Five key technology trends that will hange our lives this year” warc sub req’d (via peterspear)

When you start to become very good at persuasion, you can use it for good or nefarious purposes.

Have a very ethical guideline between:

‘Who do we sell to, and who do we not sell to.’

Your tool of persuasion might be a paintbrush or a guitar, but it’s your audience’s mind that you really want.

Once you’ve captured a corner of that, you’ll have made it.

Hegarty on Creativity by Sir John Hegaty of BBH

Go after your customers and make them more loyal. Never forget that customer service is relative to expectation.

If you create some small unexptected element of surprise for the customer, that will make a huge difference.