Facebook’s pages platform reaches only six percent of a brand’s followers; and it’s headed down to one to two percent. If businesses want to make sure that people see their content, the best strategy is, and always has… Read More

Manipulation isn’t necessarily pejorative; it’s a very common and fairly benign tactic. Typical manipulations to influence behavior include: – Dropping the price – Running a promotion – Using fear Peer pressure – Aspirational messages – Promising innovation Start… Read More

The theory that people want to engage with brands online and share their enthusiasms with their friends and that their friends will share their enthusiasms with other friends through social media channels has turned out to be an… Read More

Email remains a more effective way to acquire customers than social media. Nearly 40 times that of Facebook and Twitter combined. The Golden Age of Bullshit by Bob Hoffman

When someone chooses to share your content, this demonstrates two things. 1) The reader has found enough value in your content to recommend it to the people he or she knows. 2) Now more people are likely to… Read More

Once discussion begins to hatch around your content, give yourself a pat on the back. Connecting members to each other is a crucial, and difficult, part of growing a community. Foster and monitor these conversations because it is… Read More