When you are intent on putting a great wrong right, creativity will often exceed all expectations. Out of conflict comes purpose. Hegarty on Creativity by Sir John Hegaty of BBH

We live in an age with daunting problems. We need the best ideas; we need them now; we need them to spread fast. The common good is a meme that was overwhelmed by intellectual property. Everything is a… Read More

When was the last time you mentored somebody who was less experienced than you? When was the last time you tried to bring together your community and do things for your community? Mig Reyes – Backwards Advice for… Read More

You could build three hospitals with the cost of one film and I take that very seriously. Helen Mirren (via thetalks)

Most broadcast stations have a public service quota to fill. If your event helps the greater good, creating a short radio spot will not only gain free advertising, but will convey the not for profit essence of your… Read More

You can contribute to the ugliness of the world or you can contribute to its charm. Emotional Branding by Marc Gobé quoting Steve Hayden of Ogilvy & Mather

As a creative person, you have to have a philosophy. You have to have something you believe in. If you don’t believe in a style or point of view in your work, you’ll never be a great creative… Read More

People judge companies on the ‘triple bottom line’: 1) Economic power 2) Environmental impact 3) Social effect Everything a company achieves in one of these fields reinforces everything it does in another of those fields. Greater respect for… Read More

It seems inevitable that some time soon, a distinction will be made between companies that make a real contribution to the common good and those that don’t. Those that create jobs and protect the environment as opposed to… Read More

It’s going to be increasingly hard not to take an ethical stance on design. More and more client companies have corporate social responsibility programmes. We are all obliged to take personal responsibility for what we do in our… Read More

As never before, the period to come will favor collective endeavors. We are entering into a world of interdependence, where the movement of our individual brains matters less than the movement from one brain to the next. Being… Read More

Generation Y (born 1977-94) demonstrates an unprecedented sensitivity to global issues, such as poverty, war, environmentalism, as well as race, gender, or sexual orientation discrimination issues. Emotional Branding by Marc Gobé

Cause marketing is a type of marketing involving the cooperative efforts of a for profit business and a non-profit organization for mutual benefit. Wikipedia: Cause Marketing