When you are intent on putting a great wrong right, creativity will often exceed all expectations.

Out of conflict comes purpose.

Hegarty on Creativity by Sir John Hegaty of BBH

We live in an age with daunting problems.

We need the best ideas; we need them now; we need them to spread fast.

The common good is a meme that was overwhelmed by intellectual property.

When was the last time you mentored somebody who was less experienced than you?

When was the last time you tried to bring together your community and do things for your community?

You could build three hospitals with the cost of one film and I take that very seriously.

Most broadcast stations have a public service quota to fill. If your event helps the greater good, creating a short radio spot will not only gain free advertising, but will convey the not for profit essence of your event.

Don’t have a philanthropic element to your event? It’s the perfect incentive to team up with one and give back to your community.