sir john hegarty | How to Shape Human Behavior

227. 16 Reasons Why Your Creative Ideas Might be Sh!t

Read shit and you’ll think shit and you’ll create shit.

Unless you aspire to shit, then that’s what you should do.

Posted on April 17, 2019 by Joshua Smith

amazon, books, creativity, sir john hegarty, thames & hudson

If you want to produce special work, it’s worth collaborating with special people. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on August 3, 2014 by Joshua Smith

Quotes

advertising, bbh, collaboration, communication, competitive advantage, design, expertise, graphic design, illustration, innovation, inspiration, marketing, misconceptions, music, music video, packaging design, product design, sir john hegarty, video, web design, youtube

Constantly chopping and changing your specialty will hinder your success. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on August 2, 2014 by Joshua Smith

Quotes

advertising, branding, communication, competitive advantage, creative brief, emotional branding, expertise, innovation, inspiration, marketing, misconceptions, sir john hegarty

Having the courage and determination to focus on one subject or area of expertise gives you the solid foundation that is absolutely necessary if you’re to come up with a truly great idea, one that will be key… Read More

Posted on August 1, 2014 by Joshua Smith

Quotes

advertising, branding, business model, competitive advantage, design, expertise, fashion, graphic design, innovation, inspiration, marketing, misconceptions, packaging design, product design, sir john hegarty, technology

Too many creative people think they don’t need to specialize, that they can have lots of ideas in lots of different subjects all of which are going to be great. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 31, 2014 by Joshua Smith

Quotes

bbh, branding, business model, creative brief, creativity, entrepreneur, expertise, graphic design, illustration, influence, innovation, inspiration, misconceptions, packaging design, persuasion, product design, sir john hegarty

Persuasion has a bad reputation because it’s associated with selling things to people, sometimes selling them things they don’t even want. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 30, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, communication, consumers, influence, manipulation, marketing, persuasion, sales ambassador, sir john hegarty

It can be easy to settle on something that feels right. Something that seems to make sense of all the confusion. You’ll feel relief when you get to this point. You’ll think you’ve cracked it. You’ll feel good…. Read More

Posted on July 29, 2014 by Joshua Smith

Quotes

bbh, competitive advantage, creative brief, creativity, fashion, graphic design, illustration, industry analysis, innovation, inspiration, music, packaging design, photoshop, product design, sir john hegarty, video

More often than not coming up with a great idea is a rollercoaster ride of thoughts with no logical progression; ou lurch from the interesting to the absurd to the good back again to the absurd. Hegarty on… Read More

Posted on July 28, 2014 by Joshua Smith

Quotes

advertising, bbh, creative brief, creativity, innovation, inspiration, philosophy, sir john hegarty

To create great work you should be making up your own beliefs as you go along, changing them one day to the next, always pushing against the boundaries of current thinking, trying to escape the confines of conventional… Read More

Posted on July 27, 2014 by Joshua Smith

Quotes

advertising, bbh, behavioral economics, cognitive bias, communication, creative brief, design, fashion, graphic design, heuristics, illustration, packaging design, philosophy, product design, sir john hegarty, typography, web design

Respect don’t revere. Putting anyone on a pedestal is dangerous. It implies they’re better than everyone else; but they’re not. We’re all stepping-stones for the next generation. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 26, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, communication, disruption, emotional branding, evolution, generation x, generation y, industry analysis, innovation, inspiration, marketing, misconceptions, sir john hegarty

It’s no good having great ideas if you can’t sell them. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 25, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, business model, consumers, design, misconceptions, negociation, pitching, sales ambassador, sir john hegarty

When it comes time to pitch, you’ll be amazed by how powerful your persuasion skills have become simply because you understand a little more about the field and what drives it. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 24, 2014 by Joshua Smith

Quotes

bbh, clients, competitive advantage, consumers, copywriting, creativity, industry analysis, negociation, persuasion, pitching, sir john hegarty

In the end, everything is connected and the more connections you make the more interesting your work will become. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 23, 2014 by Joshua Smith

Quotes

advertising, bbh, copywriting, creative briefs, creativity, design, graphic design, innovation, inspiration, marketing, packaging design, photography, product design, sir john hegarty, typography

There is no doubt you get better when you surround yourself with great things and great people. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 22, 2014 by Joshua Smith

Quotes

advertising, bbh, competitive advantage, design, innovation, inspiration, sir john hegarty

Without inspiration, our creativity dries up and we start repeating ourselves. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 21, 2014 by Joshua Smith

Quotes

advertising, bbh, creative brief, creativity, innovation, inspiration, marketing, misconceptions, sir john hegarty

To be a successful creative person you have to be fascinated by the world and all its wonders, absurdities, failings, and mishaps. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 20, 2014 by Joshua Smith

Quotes

creativity, curiosity, design, graphic design, illustration, innovation, inspiration, misconceptions, photography, sir john hegarty, typography, web design

Getting noticed is a prerequisite of any good idea. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 19, 2014 by Joshua Smith

Quotes

advertising, competitive advantage, consumers, creative brief, influence, inspiration, marketing, misconceptions, persuasion, photography, press release, public relations, sir john hegarty, social media, social networking, web design

Stay open to new ideas, new places, and new people will feed your creative soul. Lack of inspiration may be just another way of saying lack of experience. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 18, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, business model, communication, competitive advantage, creative brief, creativity, design, emotional branding, graphic design, illustration, innovation, inspiration, marketing, packaging design, photography, product design, sir john hegarty, social networking, typography, web design

Of course, the danger is that your passion spills over into obsession and you become a bore. Nobody wants to be one of those. I work in advertising but I don’t live it. Hegarty on Creativity by Sir John… Read More

Posted on July 17, 2014 by Joshua Smith

Quotes

advertising, bbh, creativity, innovation, inspiration, marketing, misconceptions, obsession, passion, sir john hegarty

Storytelling is the most powerful form of communication ever invented. Through stories we learn, entertain, communicate, and socialize with each other. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 16, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, communication, competitive advantage, consumers, customer relationship management, emotional branding, industry analysis, influence, innovation, inspiration, marketing, persuasion, sir john hegarty, social media, social networking, storytelling, youtube

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227. 16 Reasons Why Your Creative Ideas Might be Sh!t