The more products offered, the less money there is to go around. Everytime you by a Coke, you don’t buy a Pepsi. As the number of companies offering products increases, and as the number of products each company… Read More
The more products offered, the less money there is to go around. Everytime you by a Coke, you don’t buy a Pepsi. As the number of companies offering products increases, and as the number of products each company… Read More
In order to capture more attention and more money, marketers must increase spending. Marketers have no choice but to spend a bigger and bigger portion of their company’s budgets on breaking through the clutter. Spending less money than… Read More
Getting a new customer is expensive. It takes money to get his attention, and it takes continuing effort to educate him. Interruption Marketing is expensive, so is the process of winning a customer’s trust. It’s also expensive for… Read More
There are two kinds of labor: physical labor & emotional labor. Emotional labor is what most of us get paid for. Instead of hiding from it, embrace it. If what you did today wasn’t hard, then you probably… Read More
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