Copy. Not from your industry, but from any other industry. Find an industry more dull than yours, discover who’s remarkable (it won’t take long), and do what they did. Purple Cow by Seth Godin
More than 85 percent of the people online consider themselves smarter than average. Yet these overeducated people are made to feel stupid every single time they go online. They don’t have the right plug-in, they haven’t downloaded the… Read More
Hoping to capture the technology of the moment is not a marketing strategy for the faint of heart. The odds of getting it right are small, and the benefits from getting it right are almost nonexistent. And once… Read More
A successful permission marketer first offers an obvious benefit to the right audience. Second, because it is so allied with the services being offered, the congruence makes it far easier to escalate the customer up the permission ladder…. Read More
If a product’s future is unlikely to be remarkable – if you can’t imagine a future in which people are once again fascinated by your product – it’s time to realize that the game has changed. Instead of… Read More
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