Copy. Not from your industry, but from any other industry. Find an industry more dull than yours, discover who’s remarkable (it won’t take long), and do what they did. Purple Cow by Seth Godin

Being scandalous might work on occasion, but it’s not a strategy; it’s despiration. The outrageousness needs to have a purpose, it needs to be built into the product. Purple Cow by Seth Godin

Unbelievably simple interface. Fast loading. No decisions. Purple Cow by Seth Godin

The average user has been to over one hundred sites and bookmarked just fourteen of them. After the novelty wears off, most of these sites just fade away from a user’s experience. Permission Marketing by Seth Godin

More than 85 percent of the people online consider themselves smarter than average. Yet these overeducated people are made to feel stupid every single time they go online. They don’t have the right plug-in, they haven’t downloaded the… Read More

Which is more important, what works or what’s new? The vast majority of consumers want mastery of technology, not cutting edge. Permission Marketing by Seth Godin

A good product with lousy marketing has very little chance of success. Purple Cow by Seth Godin

People won’t come back to your website unless you remind them to. The one-shot anonymous visit is a sure route to failure. Permission Marketing by Seth Godin

The cost of creating an infinite supply of fresh and cool content is somehow related to your business is overwhelming. And with 1.8 million commercial Web sites to choose from, you can be virtually certain that people won’t… Read More

Traffic to your site costs time and money, and you ought to spend that money (and test that spending) as wisely as any other marketing expenditure you make. Permission Marketing by Seth Godin

Hoping to capture the technology of the moment is not a marketing strategy for the faint of heart. The odds of getting it right are small, and the benefits from getting it right are almost nonexistent. And once… Read More

Sweepstakes make it easier to get people to opt in. Permission Marketing by Seth Godin

Rather than investing in new Web site pages (or more blog posts), figure out how to have people look at the Web pages or blog posts you’ve already got. Permission Marketing by Seth Godin

A successful permission marketer first offers an obvious benefit to the right audience. Second, because it is so allied with the services being offered, the congruence makes it far easier to escalate the customer up the permission ladder…. Read More

Permission marketers make every single interaction selfish for the consumer. ‘What’s in it for me?’ is the question that must be answered at every step. Permission Marketing by Seth Godin

Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. Boring stuff is invisible. Purple Cow by Seth Godin

You’re probably guilty of being too shy, not too outrageous. Try being outrageous, just for the sake of being annoying. It’s good practice. Purple Cow by Seth Godin

If a product’s future is unlikely to be remarkable – if you can’t imagine a future in which people are once again fascinated by your product – it’s time to realize that the game has changed. Instead of… Read More

No one is going to eagerly adapt your product. The vast majority of consumers are happy. Stuck. Sold on what they’ve got. They’re not looking for a replacement, and they don’t like adapting to anything new. You don’t… Read More

You must design a product that is remarkable enough to attract the early adopters – but is flexible enough and attractive enough that those early adopters will have an easy time spreading the idea to the rest of… Read More