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Published in 1999, Seth Godin’s book Permission Marketing explains how to grow your business by turning “strangers into friends, and friends into customers.”
31 takeaways from this course:
Cheap is one of the only remarkable items that never seems to run out of appeal. For just about any repeatedly purchased item, all other things being equal, the cheap one will gain market share. The problem with… Read More
Every time we talked to our customers, they wanted us to follow the path that turned out to be the hardest possible path we could follow. And every time, that path was the right path. Purple Cow by Seth… Read More
Launching ten products for $10 million each is a lot smarter than investing $100 million in TV to launch just one product. It means that if all ten products fail, you’ve just learned ten ways that aren’t going… Read More
Marketers and designers who do it can put themselves into other people’s shoes and imagine what they’d want. In the long run, learning this knack is actually much more profitable than being able to make stuff only for… Read More
Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering isn’t itself remarkable, it’s invisible. Purple Cow by Seth… Read More
Junk e-mail is the king of spam because it doesn’t cost anything to send. Literally, a spam marketer online can send five million unsolicited commercial e-mail messages for about $50. Given the superlow cost, any marketer with the… Read More
Explore the limits. What if you’re the cheapest, the fastest, the slowest, the hottest, the coldest, the easiest, the most effecient, the loudest, teh most hated… If there’s a limit, you should (must) test it! Purple Cow by Seth… Read More
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