When it comes down to a real purchase decision, the unconscious mind’s desire to avoid risks can often make the choice of something new feel far less appealing. Consumer.ology by Philip Graves

Romantic moments are often associated with the lights being slightly dimmer and a pleasantly warm temperature; it is a coincidence that these same environmental conditions have been shown to make us feel more positive about a neutral stimulus?… Read More

It was a worthwhile and necessary product, but I was put off buying it because it had dull graphics. This is the dilemma facing designers. The taste for heavily aestheticized packaging is now so ingrained in consumers that… Read More