science | How to Shape Human Behavior

201. John Oliver On The Dangers Of Not Challenging Junk Science

06 takeaways from this video:

Posted on May 22, 2016 by Joshua Smith

critical thinking, john oliver, men, science, statistics, Track 3 Improve my negotiation strength, youtube

The more we are exposed to a brand the more we like it. The number one drive in human behavior and biology is homeostasis, or the seeking of the same stable, balanced, predictable state. All consumers find a… Read More

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Posted on June 4, 2014 by Joshua Smith

Quotes

advertising, behavioral economics, biology, cognitive bias, competitive advantage, consumer insight, consumers, customer loyalty, customer relationship management, douglas van praet, heurstics, homeostasis, marketing, science, social media, social networking, web design

The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed. Carl Jung (via psych-facts)

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Posted on May 6, 2014 by Joshua Smith

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behavioral economics, branding, competitive advantage, emotional branding, influence, inspiration, packaging design, persuasion, product design, science, social networking, web design

There are two main barriers to more successful marketing: 1) The strategy is not based on consumer goals. 2) The signals used to convey the value proposition do not activate the intended mental concepts and goals in the… Read More

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Posted on April 29, 2014 by Joshua Smith

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advertising, branding, business model, communication, consumers, creative brief, customer relationship management, industry analysis, inspiration, marketing, misconceptions, phil barden, public relations, science, social networking

Sleep deprivation depletes the glucose level in your pre-frontal cortex. This has consequences for your decision-making: If you don’t get enough sleep, you leave your self-control engine running on empty. If you do get enough sleep, you restore… Read More

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Posted on April 25, 2014 by Joshua Smith

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behavioral economics, cognitive bias, consumers, heuristics, influence, manipulation, persuasion, sales ambassador, science

How to Shape Human Behavior

Improve your soft skills, build negotiation strength & control your career.

201. John Oliver On The Dangers Of Not Challenging Junk Science