The more we are exposed to a brand the more we like it.

The number one drive in human behavior and biology is homeostasis, or the seeking of the same stable, balanced, predictable state.

All consumers find a great deal of comfort and pleasure in what is known and familiar.

There are two main barriers to more successful marketing:

1) The strategy is not based on consumer goals.

2) The signals used to convey the value proposition do not activate the intended mental concepts and goals in the consumer’s mind.

Sleep deprivation depletes the glucose level in your pre-frontal cortex.

This has consequences for your decision-making: If you don’t get enough sleep, you leave your self-control engine running on empty.

If you do get enough sleep, you restore that fuel base.