Published in 1984, the late Mark H. McCormack‘s book What They Don’t Teach You At Harvard Business School is an extremely informative book that notes lessons he learned on managing people, sales & marketing, negotiation, and running a business while starting and building IMG. (more…)
The amount spent, annually, by U.S. companies on field sales efforts is 3X their spending on all consumer advertising, more than 20X the spend on all online media, and more than 100X what they currently spend on social media. Selling is, by far, the most expensive part of strategy implementation for most firms.
Bad projects are projects that end up as disappointments. They can be disappointing on many levels. They can be creatively disappointing; they can be financially ruinous; they can fail to communicate with their intended audiences. So who is to blame when jobs go bad?
Four departments help define a brand’s image: marketing, design, sales, and public relations.