Playing the price game can come at tremendous cost and can create a significant dilemma for the company. The short-term gain is fantastic, but the more you do it, the harder it becomes to kick the habit. Once… Read More

When companies or organizations do not have a clear sense of why their customers are their customers, they tend to rely on a disproportionate number of manipulations to get what they need. And for good reason. Manipulations work…. Read More

Sometimes consumers want to save the planet; other times they want to selfishly show their discerning taste through ‘status’ symbols or buying an outrageous luxury brand. Brand Jam by Marc Gobé

Efficiency doesn’t build relationships. Quarterly-update newsletters get skimmed and don’t resonate at all. I would rather get a quick 5-line personal email is so much more effective than a BCC: blast. Ramit Sethi on Google Talks

Manipulation isn’t necessarily pejorative; it’s a very common and fairly benign tactic. Typical manipulations to influence behavior include: – Dropping the price – Running a promotion – Using fear Peer pressure – Aspirational messages – Promising innovation Start… Read More

Maybe if we think about making more ugly things and not giving a shit about pretty things we can get somewhere. Imagine if Craigslist was beautiful? It wouldn’t feel like we’re getting a deal. So if you’re buying… Read More

Most people aren’t exclusively loyal. Most people aren’t devoted to a single brand and are very happy to buy regularly from a range of brands. They have their loyalties. But they are polygamously loyal. And this is reflected… Read More

Learning where online customers skip through content or that they fail to reach potentially important information at the bottom of a page can enable specific weaknesses to be identified. Consumer.ology by Philip Graves

Identifying how long visitors to a site spend on each page can reveal how well it is serving its function of helping them find their ultimate destination on the site and how engaged they find it when they… Read More

In an increasingly crowded marketplace, fools will compete on price. Winners will find a way to create lasting value in the customer’s mind. Tom Peters. Quoted here: “Why You Must Prove Your Brand Has Asset Value” by David… Read More

Manipulation works. Every manipulative tactic can indeed help influence behavior and help a company become quite successful. But there are trade-offs. Not a single one of them breeds loyalty. Over the course of time, they cost more and… Read More

Not only do brands transform our beliefs and experiences, we feel even better about a product just because it costs more. That’s because experience has taught us that things that are expensive are usually higher quality. 7 unconscious… Read More

Email remains a more effective way to acquire customers than social media. Nearly 40 times that of Facebook and Twitter combined. The Golden Age of Bullshit by Bob Hoffman

Manipulative techniques have become such a mainstay in American business today that it has become virtually impossible for some to kick the habit. Start With Why by Simon Sinek

Once you understand how consumers are interacting with your products and services, only then will you have the insight to say, ‘How do I address those needs?’ Only then can you make the series of moves to optimize…. Read More

Like it or not, we’re all in sales right now… whether we’re teachers or art directors or in healthcare. Dan Pink on the art of persuasion and how to influence people with integrity, animated (via explore-blog)

Most brands are realizing that their social media programs are way more time consuming, way more expensive, and way less capable of driving sales than was promised. The Golden Age of Bullshit by Bob Hoffman

With a different package design, people will talk about it more. Just like that a little brand can be in competition with a global leader. 46. Marine Soyez, Art Director for Pixelis

When contacting a person: 1) Always try to add value; 2) Always mention any contact or relationship you have in common with them (Work at same company, went to same university, know same person…). 3) Always close the… Read More

From the naming of the company to the tone of the advertising and the flair of a retail space or Web site, a brand’s emotional personality must reflect a tight set of emotional values deployed in a consistent… Read More