172. How Netflix and Amazon Pleasure You through Data-Driven Algorithms

09 takeaways from this video:

138. The Next Revolution Will Be Psychological Not Technological

32 important lessons from this talk:

72. William Channer on How to Build a Successful Podcast & Reconsidering Your Comments Section

Designer, founder and journalist, William Channer has +10 years experience enabling and inspiring startups through apps, books and podcasts on advertising, business, design and technology.

Improving customer service is about dealing with expectations and dealing with absolutely crucial points in the process more than just actually trying to improve everything evenly. Rory Sutherland – The next revolution will be psychological not technological

Advertising today seems less interested in psychology and the social sciences than it was in the era of the early Mad Men episodes. This seems absurd to me. 44. Rory Sutherland, Vice-Chairman of Ogilvy

Nudge theory is very important because it says big problems can be solved by human-centered marketing thinking. That’s why it’s vitally important for us to make noise about marketing’s ability to come up with solutions to problems. 44…. Read More

Go after your customers and make them more loyal. Never forget that customer service is relative to expectation. If you create some small unexptected element of surprise for the customer, that will make a huge difference. 44. Rory… Read More

A lot of our behavior and opinions are undertaken to avoid cognitive dissonance. We want to feel good about ourselves and we desperately go around constructing stories that prop up that belief. Rory Sutherland – The next revolution will be… Read More

Spend more time, effort, and money searching for ‘trim tab interventions’ – very small things that have much bigger disproportionate effects. 44. Rory Sutherland, Vice-Chairman of Ogilvy

If you’re in an industry where customer expectation is low, then it doesn’t take much effort to stand out from your competition. 44. Rory Sutherland, Vice-Chairman of Ogilvy

‘The best source of customers is your past customers.’ Therefore, you should ask yourself “What can I do to get people to come back?” Because it’s much easier to retain a customer than it is to acquire one…. Read More

You don’t necessarily have to have a perfect predictive model about how consumers behave and choose, be you at least have to be able to know how to ask better questions. Rory Sutherland – The next revolution will be psychological… Read More

Producing a product that is 50% cheaper is a different game than producing a product that is $30 cheaper. Merely undercutting (a competitor) by a little bit probably sends out a far worse signal than it creates desire;… Read More

(Concerning hotels) If consumers have a bad check-in experience, they spend their stay confirming that the hotel is bad. If consumers have a good check-in experience, they spend their stay confirming that the hotel is good. Rory Sutherland – The… Read More

Very occasionally do you get (a consumer) in marketing research who is genuinely honest. Rory Sutherland – The next revolution will be psychological not technological

Don’t start with advertising. Start from the transaction out. Start close-in to the point of sale and work outwards. What are the barriers that prevent customers from doing business with you? 44. Rory Sutherland, Vice-Chairman of Ogilvy

All human behavior is heavily influenced by the environment. Humans interact with and respond to their environment far more than we are aware of at a conscious level. If you want to change your own or someone else’s… Read More

Consumers spend entirely on mood and impulse. Rory Sutherland – The next revolution will be psychological not technological

Take the single variable that best differenciates your target audience from other people’s, and use that as the thing to focus on. Rory Sutherland – The next revolution will be psychological not technological

Consumers have a tendency to believe that products that are heavily advertised are less likely to be crap than products that they’ve never heard of. Rory Sutherland – The next revolution will be psychological not technological