225. Influence: 6 Proven Techniques to Improve Your Ability to Influence + BONUS!

Influence The Psychology of Persuasion by Robert CialdiniPublished in 1984 by HarperCollins Publishers, Robert Cialdini‘s book Influence: The Psychology of Persuasion outlines why people say ‘Yes,’ and offers 6 proven techniques that improve your ability to persuade others. Continue reading “225. Influence: 6 Proven Techniques to Improve Your Ability to Influence + BONUS!”

Consumers have their preprogrammed tapes, and, although they usually work to the consumer’s advantage, the trigger features that activate them can be used to dupe the consumer into playing them at the wrong times.

The person whose beliefs, words, and deeds don’t match may be seen as indecisive, confused, two-faced, or even mentally ill. On the other side, a high degree of consistency is normally associated with personal and intellectual strength.

Although there are thousands of different tactics that compliance practitioners employ to influence you, the majority fall into six principles: Consistency, Reciprocation, Social proof, Authority, Liking, and Scarcity.

Automatic, stereotyped behavior is prevalent in much of human action, because in many cases it is the more efficient form of behaving, and in other cases it is simply necessary. Whats odd is that despite their current widespread use and looming future importance, most of us know very little about our automatic behavior patterns.