Break things.

All our life we’re told to make things. Breaking things is a process from which you can learn so much more if you decide to learn from somebody else whose done something great and break it and take it apart.

Find out why things go where they go.

Find out why particular scenes in a particular film sequence are edited together or in the fashion they are or in the time that they are and the way that the cuts work.

What you’re really doing in this situation is you’re working on your craft.

You’re looking at something that you really admire and you’re trying to get into the seethe of the person who built this thing to begin with; to get into their head to see why they made the pratical decisions that they made in creating this, whether it’s a logo or a Web page or anything else.

Identify the top websites in your sector, and deconstruct their website’s logic.

Prosperous brands organize their websites and social media platforms on the advice and research of very expensive media agencies studies, advice, and data.

Reverse engineer their behavior and use it to your advantage. There’s nothing wrong with incorporating and adapting what the top websites are doing.