Art Director for JWT, Julien Chesné has +8 years experience working with brands to build powerful advertising campaigns. Continue reading “66. Julien Chesné on When Good Visuals Meet Bad Ideas & Why Consumers Don’t Have Misconceptions”
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62. Eric Auvinet on Visual vs Text-based Ads, The ‘Perfect’ Woman & Consumer Testing
Copywriter for JWT, Eric Auvinet has +15 years experience mastermining the ideas and copy behind advertising campaigns. Continue reading “62. Eric Auvinet on Visual vs Text-based Ads, The ‘Perfect’ Woman & Consumer Testing”