Changing the color of ambient lighting in a room causes people to rate wine differently. Consumer.ology by Philip Graves

In a study, people given a wine they believed (from the packaging) was from a superior region stated the wine 85% higher and the food 50% higher. How many of these people, if interviewed two weeks later in… Read More

Packaging can raise our expectations of a product and make us reevaluate an entire category. We expect superior presentation from any wine packaging regardless of price, and an element of surprise and sensuality from a fragrance package. Emotional… Read More