Sometimes one project can accomplish multiple objectives, but it can’t accomplish everything: increase sales, have better communication, be present on all social media platforms… and on a small budget. Aurélie Chalaye, Account Manager for Ogilvy
Posted on April 14, 2014 by Joshua Smith
You cannot achieve great design without aiming for major visual impact. Design is like art. People talk about strong design like they talk about great art. Jet>Lag by Jean-Marie Dru
Posted on April 13, 2014 by Joshua Smith
You have to make the time you spend doing something as interesting and as considered as the thing itself. The Designer Says: Quotes, Quips, and Words of Wisdom
Posted on April 12, 2014 by Joshua Smith
I don’t really look at other people’s work. It’s not that I don’t find anyone good. But I think it’s dangerous to get to close to someone else’s work and swallow it. The Designer Says: Quotes, Quips, and… Read More
Posted on April 11, 2014 by Joshua Smith
Consumers tend to avoid uncertainty and lack of information affects their decision making. Consumers will be more likely to choose your product/service if you provide them with a clear understanding of the benefits, and less likely to choose… Read More
Posted on April 11, 2014 by Joshua Smith
If you’re selling products or services on your website, you should be aiming for 3 or 4 clicks between your homepage and your final sales page. Momentum is key – keep the customer journey as simple as possible,… Read More
Posted on April 9, 2014 by Joshua Smith
If finding what they want within your brand’s offerings makes consumers rub their eyes in confusion, you have a shopability problem. Often a consumer will buy another brand rather than sort it out. Package Design Workbook
Posted on April 9, 2014 by Joshua Smith
Release bad news quickly. Ten semi-bad stories are much more damaging than one really bad story that includes the same ten details. 27 Powers of Persuasion: Simple Strategies to Seduce Audiences and Win Allies
Posted on April 8, 2014 by Joshua Smith
A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. Influence: The Psychology of Persuasion by Robert Cialdini
Posted on April 8, 2014 by Joshua Smith
There is no need to recreate the wheel if you can just as easily learn from the mistakes and successes of the past. Socialnomics: How social media transforms the way we live and do business
Posted on April 7, 2014 by Joshua Smith
A competitive business model that makes sense in today’s environment might be outdated or even obsolete tomorrow. Of course we can’t be certain of the future. We can, however, develop a number of hypotheses about the future to… Read More
Posted on April 6, 2014 by Joshua Smith
There can be a tendancy for people to think that other people are as interested in their product as they are, which isn’t always the case. A person’s new product is their baby, but not necessarily so for… Read More
Posted on April 6, 2014 by Joshua Smith
A marketable idea doesn’t have to be a big, ground-breaking idea; it just has to provide a solution to a problem or be useful enough that other people are willing to pay for it. Don’t think innovation; think… Read More
Posted on April 6, 2014 by Joshua Smith
Just because an advertising campaign works in one country with one demographic and culture, doesn’t mean it will work in another. You have to adjust your objective, your budget, and key performance indicators according to the demographic/market expand… Read More
Posted on April 5, 2014 by Joshua Smith
If the communication doesn’t work, it’s your fault. Therefore it’s in your best interest to have perfected communication to elimate as many things that are out of your control as possible. Dominic Dangerfield, Co-Director of Speechmark
Posted on April 4, 2014 by Joshua Smith
Posted on April 3, 2014 by Joshua Smith
Release good news slowly. If you’ve got good news, release it slowly and as piecemeal as you can, because the cumulative effect is much more powerful. 27 Powers of Persuasion: Simple Strategies to Seduce Audiences and Win Allies
Posted on April 2, 2014 by Joshua Smith
A US study found that with ads reflecting the category style that for every $9 spent, $5 goes to the brand and $4 goes to the category leader. The risk of using your company’s hard-earned dollars to subsidize… Read More
Posted on April 2, 2014 by Joshua Smith
The Next Big Thing is rarely discovered by people looking for The Next Big Thing. Lee Clow, 9:34am, Dec 18th, 2009 (via whatisadvertising)
Posted on April 2, 2014 by Joshua Smith
This is the order in which humans see: color, shape, photography, and lastly words Package Design Workbook
Posted on April 1, 2014 by Joshua Smith
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